Web Analytics & Digital Advertising
(Google Ads Certification) Exam
Questions with Latest Update
Which Traffic Source dimensions does Google Analytics automatically capture for
each user who comes to your site?
Source, Keyword, Campaign name
Source, Medium, Keyword
Source, Medium, Campaign name
Medium, Keyword, Campaign name - Answer-Source, Medium, Campaign name
For an event goal defined as playing a video, how many Goal conversions will
Google Analytics record if that video is played three times in the same session?
4
2
3
1 - Answer-1
To quickly generate campaign tags, what tool should be used?
The Measurement Protocol
The Goal Selector
The URL Builder
The Segment Builder - Answer-The URL Builder
If default Google Analytics tracking code is installed on pages with different domains,
Analytics will count these users and sessions separately.
True
False - Answer-True
Which are examples of Goals in Google Analytics? (select all answers that apply)
Submitting a contact information form
Completing a successful Google search
Signing up for a newsletter
Making a purchase - Answer-Submitting a contact information form
Signing up for a newsletter
Making a purchase
Which are Goal types in Google Analytics? (select all answers that apply)
Destination
Pages/Screens per session
Shopping Cart
Duration - Answer-Destination
Pages/Screens per session
Duration
, What report should be used to check if users are leaving from important pages on
your website?
Landing Pages report
All Pages report
Pages report under Events
Exit Pages report - Answer-Landing Pages report
All Pages report
Pages report under Events
A session in Google Analytics times out after how many minutes by default?
5
60
30
15 - Answer-30
When does the Google Analytics tracking code send an event hit to Analytics?
Every time a user makes a reservation on a booking site
Every time a user performs an action with event tracking
Every time a user performs an action with pageview tracking
Every time a user adds an event to their calendar - Answer-Every time a user
performs an action with event tracking
What report would best help identify potential browser issues with website traffic?
The Source/Medium report
The Browser & OS report
The Active Users report
The New vs Returning report - Answer-The Browser & OS report
To set up Dynamic Remarketing for a retail vertical, what must be linked to Google
Ads?
The Google Analytics Center
The Google Merchant Center
The Google Search Center
The Google Help Center - Answer-The Google Merchant Center
To collect data from two websites with different URLs using a single Google
Analytics property, what feature must be set up?
Advanced filters
Event tracking
Cross-domain tracking
Custom Dimensions - Answer-Cross-domain tracking
How would Google Analytics credit a channel that contributed to a conversion prior
to the final interaction?
Last-click attribution
Assisted conversion
Second-to-last-click attribution
Primary conversion - Answer-Assisted conversion
What is "remarketing" in Google Analytics?
(Google Ads Certification) Exam
Questions with Latest Update
Which Traffic Source dimensions does Google Analytics automatically capture for
each user who comes to your site?
Source, Keyword, Campaign name
Source, Medium, Keyword
Source, Medium, Campaign name
Medium, Keyword, Campaign name - Answer-Source, Medium, Campaign name
For an event goal defined as playing a video, how many Goal conversions will
Google Analytics record if that video is played three times in the same session?
4
2
3
1 - Answer-1
To quickly generate campaign tags, what tool should be used?
The Measurement Protocol
The Goal Selector
The URL Builder
The Segment Builder - Answer-The URL Builder
If default Google Analytics tracking code is installed on pages with different domains,
Analytics will count these users and sessions separately.
True
False - Answer-True
Which are examples of Goals in Google Analytics? (select all answers that apply)
Submitting a contact information form
Completing a successful Google search
Signing up for a newsletter
Making a purchase - Answer-Submitting a contact information form
Signing up for a newsletter
Making a purchase
Which are Goal types in Google Analytics? (select all answers that apply)
Destination
Pages/Screens per session
Shopping Cart
Duration - Answer-Destination
Pages/Screens per session
Duration
, What report should be used to check if users are leaving from important pages on
your website?
Landing Pages report
All Pages report
Pages report under Events
Exit Pages report - Answer-Landing Pages report
All Pages report
Pages report under Events
A session in Google Analytics times out after how many minutes by default?
5
60
30
15 - Answer-30
When does the Google Analytics tracking code send an event hit to Analytics?
Every time a user makes a reservation on a booking site
Every time a user performs an action with event tracking
Every time a user performs an action with pageview tracking
Every time a user adds an event to their calendar - Answer-Every time a user
performs an action with event tracking
What report would best help identify potential browser issues with website traffic?
The Source/Medium report
The Browser & OS report
The Active Users report
The New vs Returning report - Answer-The Browser & OS report
To set up Dynamic Remarketing for a retail vertical, what must be linked to Google
Ads?
The Google Analytics Center
The Google Merchant Center
The Google Search Center
The Google Help Center - Answer-The Google Merchant Center
To collect data from two websites with different URLs using a single Google
Analytics property, what feature must be set up?
Advanced filters
Event tracking
Cross-domain tracking
Custom Dimensions - Answer-Cross-domain tracking
How would Google Analytics credit a channel that contributed to a conversion prior
to the final interaction?
Last-click attribution
Assisted conversion
Second-to-last-click attribution
Primary conversion - Answer-Assisted conversion
What is "remarketing" in Google Analytics?
