GMS522 CHAPTERS 1-5 EXAM
QUESTIONS WITH CORRECT ANSWERS
Globalization - Answer--trend towards greater interdependence among national
economies
Examples: 9/11, oil price shock, covid19, 2009 sub prime mortgage, Asian financial
crisis, etc
Two components of globalization - Answer-the globalization of markets and the
globalization of production
Drivers of Globalization: Market Factors - Answer--global consumers that need the
same product in multiple countries
-Globalization of distribution companies
-Transferability of marketing ideas to multiple countries
-Cross border retail alliances
Drivers of Globalization: Cost Factors - Answer--Avoiding cost inefficiencies and
duplicated efforts
-Economies of scale from longer production runs
-Economies of scope (spread cost over multiple product lines)
-Outsourcing
Drivers of Globalization: Environmental Factors - Answer--Reduced governmental
barriers, rapid technological evolution
-Succesive rounds of multilateral trade agreements
-Internet and other comm tech
-Changes in governmental policies
Drivers of globalization: Competitive Factors - Answer--Firms need to enter new
markets to match the moves of competitors
-Need to enter new markets to follow major customers
-Expand abroad to lower the impact of competition from foreign firms in domestic
markets
Dreher's globalization measure based on: - Answer-1. Economic integration
2. Political integration
3. Social integration
Backlash against globalization: types - Answer--Environmentalists
-Socialists
-Feminists
-Anarchists
, Culture - Answer-an integrated system of learned behaviour patterns that are
distinguishing characteristics of the members of any given society
Culture is... - Answer-Learned, shared and transmitted from one generation to the next.
when someone encultured in one has to adjust to another culture - Answer-acculturated
Ethnocentrism - Answer-Belief in the superiority of one's nation or ethnic group.
problem with ethnocentricity - Answer--causes you to view other cultures in terms of
your own not seeing the environmental differences etc
CETSCALE - Answer-measures consumer ethnocentrism
Economic Nationalism - Answer-believe that there country is superior and support
economic policies that allow them to be dominant in the world order.
economic patriotism - Answer--refers to an individuals positive feelings towards their
country, do not believe that the country should exercise power to dominate other
countries
cultural literacy - Answer-detailed knowledge about a culture that enables a person to
work happily and effectively within it
The Elements of Culture - Answer--Language
-Religion
-Values and Attitudes
-Manners and Customs
-Material elements
-Aesthetics
-Education and
-Social institutions
Aspects of non-verbal language - Answer--Time
-Space
-Material possessions
-Friendship patterns
-Business agreements
values - Answer-shared beliefs which have been internalized
Attitudes - Answer-evaluation of alternatives based on internalized values
education plays a major role in .... - Answer-passing culture on from one generation to
another
-example: studying abroad
QUESTIONS WITH CORRECT ANSWERS
Globalization - Answer--trend towards greater interdependence among national
economies
Examples: 9/11, oil price shock, covid19, 2009 sub prime mortgage, Asian financial
crisis, etc
Two components of globalization - Answer-the globalization of markets and the
globalization of production
Drivers of Globalization: Market Factors - Answer--global consumers that need the
same product in multiple countries
-Globalization of distribution companies
-Transferability of marketing ideas to multiple countries
-Cross border retail alliances
Drivers of Globalization: Cost Factors - Answer--Avoiding cost inefficiencies and
duplicated efforts
-Economies of scale from longer production runs
-Economies of scope (spread cost over multiple product lines)
-Outsourcing
Drivers of Globalization: Environmental Factors - Answer--Reduced governmental
barriers, rapid technological evolution
-Succesive rounds of multilateral trade agreements
-Internet and other comm tech
-Changes in governmental policies
Drivers of globalization: Competitive Factors - Answer--Firms need to enter new
markets to match the moves of competitors
-Need to enter new markets to follow major customers
-Expand abroad to lower the impact of competition from foreign firms in domestic
markets
Dreher's globalization measure based on: - Answer-1. Economic integration
2. Political integration
3. Social integration
Backlash against globalization: types - Answer--Environmentalists
-Socialists
-Feminists
-Anarchists
, Culture - Answer-an integrated system of learned behaviour patterns that are
distinguishing characteristics of the members of any given society
Culture is... - Answer-Learned, shared and transmitted from one generation to the next.
when someone encultured in one has to adjust to another culture - Answer-acculturated
Ethnocentrism - Answer-Belief in the superiority of one's nation or ethnic group.
problem with ethnocentricity - Answer--causes you to view other cultures in terms of
your own not seeing the environmental differences etc
CETSCALE - Answer-measures consumer ethnocentrism
Economic Nationalism - Answer-believe that there country is superior and support
economic policies that allow them to be dominant in the world order.
economic patriotism - Answer--refers to an individuals positive feelings towards their
country, do not believe that the country should exercise power to dominate other
countries
cultural literacy - Answer-detailed knowledge about a culture that enables a person to
work happily and effectively within it
The Elements of Culture - Answer--Language
-Religion
-Values and Attitudes
-Manners and Customs
-Material elements
-Aesthetics
-Education and
-Social institutions
Aspects of non-verbal language - Answer--Time
-Space
-Material possessions
-Friendship patterns
-Business agreements
values - Answer-shared beliefs which have been internalized
Attitudes - Answer-evaluation of alternatives based on internalized values
education plays a major role in .... - Answer-passing culture on from one generation to
another
-example: studying abroad
