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Primary Contribution: In which of the following functional areas do you contribute the
most to the firm's decisions?
a. Marketing
b. Sales Management
c. Finance and Accounting
d. Manufacturing - ✔✔Finance and Accounting
Secondary Contribution: In which of the following functional areas do you make a
significant, but secondary, contribution to the firm's decisions?
a. Marketing
b. Sales Management
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,c. Finance and Accounting
d. Manufacturing - ✔✔
Select the segment that your firm targeted as your primary segment in Q5.
a. Recreation
b. Mountain
c. Speed - ✔✔c. Speed
Select the segment that your firm targeted as your secondary segment in Q5.
a. Recreation
b. Mountain
c. Speed - ✔✔mountain
Which firm spent the most on advertising in Q5?
a. Ridin' Dirty
b. Oh, Wheely?
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, c. LyfeCycles
d. All I do is Schwinn
e. Cycle of Life - ✔✔a. Ridin' Dirty
Which firm had the highest ad judgment in your primary target segment?
a. Ridin' Dirty
b. Oh, Wheely?
c. LyfeCycles
d. All I do is Schwinn
e. Cycle of Life - ✔✔b. Oh, Wheely?
Which firm had the highest brand rating in your primary target segment?
a. Ridin' Dirty
b. Oh, Wheely?
c. LyfeCycles
d. All I do is Schwinn
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