ANSWERS 100% PASS
ranking from cost leader to differentiation in the charles chocolate's case - ✔✔hershey
cardon
lindor
charles
godiva
delice
which analytical frameworks describe the external environment? - ✔✔STEEP - macro
environment
Porter's 5 Forces - industry environment
examples of resources - ✔✔tangible: PP&E, people, access to capital
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, intangible: Exceptional and stable leadership, Loyalty of employees, Investment in
employees, Positive and well-recognized brand, Ability to manage relationships with
other organizations, Patents/Copyrights
VRIO Framework - ✔✔The resource-based framework that focuses on the value (V),
rarity (R), imitability (I), and organizational (O) aspects of resources and capabilities.
not valuable (VRIO) - ✔✔competitive disadvantage
not rare - ✔✔competitive parity
Not Inimitable - ✔✔temporary competitive advantage
Not organized to capture value - ✔✔limited benefit from advantage
weaknesses of VRIO - ✔✔inward looking, backward looking, overlooks firm
weaknesses and threats
market penetration - ✔✔- Further sales within existing stores; saturate the Portland
market before moving in the NE
market development - ✔✔grow in NE
product development - ✔✔new chocolates
product proliferation - ✔✔more ice cream/ sandwich shops
where does most of Charles's revenue come from? - ✔✔retail stores
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