Public Relations Final Exam MC
Questions And Answers With Verified
Solutions 100% Correct!!!
What is not an example of an external audience?
Question options:
Customers
Suppliers
Employees
Media - ANSWER✔✔ Employees
Which of the following is not an example of research?
Question options:
Listening to your social media channels
A focus group
Reading blogs on a topic
Listing your assumptions - ANSWER✔✔ Listing Assumptions
Which is not an example of ways to measure ROI on a PR campaign?
Question options:
Media Relations Ratings Points
Ad value
Relationship rating index
PR value - ANSWER✔✔ Ad-Value
,What is the rule of thumb regarding the number of key messages per
communication piece?
Question options:
5
2
1
3 - ANSWER✔✔ 3 Key Messages
The "C" in the acronym RACE stands for:
Question options:
Critical
Communication
Crisis
Connections - ANSWER✔✔ Communication
Which is not an example of a"P" from the four "P's" of marketing?
Question options:
Price
Promotion
Place
Public Relations - ANSWER✔✔ Public Relations
What is an example of paid media?
Question options:
A news release
,A speech
A billboard
A movie review - ANSWER✔✔ Billboard
What is not an example of a term for PR practices that are considered unethical?
Question options:
Astroturfing
Flogging
Lancing
Pay-for-play - ANSWER✔✔ Lancing
What is NOT true about the prospects of the PR industry?
Question options:
The number of jobs in PR is expected to grow in the next decade
PR spending is decreasing
PR is recession proof
Small businesses are increasingly engaging in PR - ANSWER✔✔ PR spending is
decreasing
Which of these is true about a key message?
Question options:
Simple is better
It should not be repeated
It should include more than one idea
Longer is better - ANSWER✔✔ Simple is better
, What is not an example of an internal audience?
Question options:
Suppliers
Employees
Board Members
Managers - ANSWER✔✔ Suppliers
The CPRS definition of public relations stresses that is encompasses
Question options:
Marketing
Advertising
Relationships
Press releases - ANSWER✔✔ Relationships
An example of earned media is:
Question options:
A poster
An advertisement
A news article
A brochure - ANSWER✔✔ News Article
The "A" in the acronym RACE stands for:
Question options:
Access
Questions And Answers With Verified
Solutions 100% Correct!!!
What is not an example of an external audience?
Question options:
Customers
Suppliers
Employees
Media - ANSWER✔✔ Employees
Which of the following is not an example of research?
Question options:
Listening to your social media channels
A focus group
Reading blogs on a topic
Listing your assumptions - ANSWER✔✔ Listing Assumptions
Which is not an example of ways to measure ROI on a PR campaign?
Question options:
Media Relations Ratings Points
Ad value
Relationship rating index
PR value - ANSWER✔✔ Ad-Value
,What is the rule of thumb regarding the number of key messages per
communication piece?
Question options:
5
2
1
3 - ANSWER✔✔ 3 Key Messages
The "C" in the acronym RACE stands for:
Question options:
Critical
Communication
Crisis
Connections - ANSWER✔✔ Communication
Which is not an example of a"P" from the four "P's" of marketing?
Question options:
Price
Promotion
Place
Public Relations - ANSWER✔✔ Public Relations
What is an example of paid media?
Question options:
A news release
,A speech
A billboard
A movie review - ANSWER✔✔ Billboard
What is not an example of a term for PR practices that are considered unethical?
Question options:
Astroturfing
Flogging
Lancing
Pay-for-play - ANSWER✔✔ Lancing
What is NOT true about the prospects of the PR industry?
Question options:
The number of jobs in PR is expected to grow in the next decade
PR spending is decreasing
PR is recession proof
Small businesses are increasingly engaging in PR - ANSWER✔✔ PR spending is
decreasing
Which of these is true about a key message?
Question options:
Simple is better
It should not be repeated
It should include more than one idea
Longer is better - ANSWER✔✔ Simple is better
, What is not an example of an internal audience?
Question options:
Suppliers
Employees
Board Members
Managers - ANSWER✔✔ Suppliers
The CPRS definition of public relations stresses that is encompasses
Question options:
Marketing
Advertising
Relationships
Press releases - ANSWER✔✔ Relationships
An example of earned media is:
Question options:
A poster
An advertisement
A news article
A brochure - ANSWER✔✔ News Article
The "A" in the acronym RACE stands for:
Question options:
Access
