If you are tasked to output personalized invitations for a local fitness club, that will be
sent to all its 1,000 members, what printing process would be the worst choice in terms
of cost-effectiveness?
Gravure
Hybrid of flexography and digital
Digital
Hybrid of offset and digital - ANSWERgravure
Which of the following are variables that affect the click charge? Choose ALL that apply.
using frequency
page format
volume of usage
BW or color content - ANSWERall
For large page counts, click charges matter
Click charges refer to the costs to cover maintenance and consumables for a digital
press.
true or false - ANSWERtrue
Digital printing is always more profitable when running lengths is over 2000 pieces.
true or false - ANSWERfalse
Which of the following markets expect steady increase in digital printing? Choose ALL
that apply.
direct mail
packaging
newspaper
books
advertising - ANSWERdirect mail
packaging
advertising
which of the following statements are true
Offset needs image carrier, digital does not.
, For offset, ink is dried after all colors are printed. For digital, toner are dried at the same
time of its transfer onto substrate as it is fused to paper.
Offset can not respond to an on-demand change. Digital can respond to on-demand
change without creating cost of making new plates.
Offset needs to proof on another device (usually a digital one). For digital process, proof
and production uses the same digital device. - ANSWERall are correct
Which of the following is NOT a growing trend in printing business?
Fast growing demand for publication in large volume with offset production.
Traditional publication such as books and magazines are decreasing continually.
Hybrid process that combines digital and offset production methods.
Short run print service with fast turnaround and short leading time.
Marketing service more than print including VDP, inserting and mailing service -
ANSWERFast growing demand for publication in large volume with offset production.
(traditional publication such as books and magazines are decreasing)
Offset - ANSWERhigh-end, longer run, higher quality
analog
Applications: Commercial printing, books, high-end packaging
Analog - ANSWERrequires making a plate
Flexo - ANSWERlower-end, non-porous substrates
analog
Digital Printing - ANSWERshort run, fast turnaround, on demand
no plate required
Applications: variable data, laser/inkjet, personalization
advertising, commercial, transactional, customized packaging, personalized marketing
collateral (direct mail)
Specialty printing - ANSWERcommercial purposes