,COM3706 Assignment 1 (COMPLETE ANSWERS)
Semester 1 2025 - DUE March 2025; 100% TRUSTED
Complete, trusted solutions and explanations…WE WISH
YOU A GOOD LUCK.
The research scenario Topic: A social media analysis study to
understand how your selected public broadcasting radio station1
engages its audience on social media2. As a researcher, Karibu
Media Strategies, an international company based in Tanzania,
has appointed you to investigate how your public broadcasting
radio station engages its audiences on social media. This entails
that you should select a public broadcasting radio station of your
choice in order to conduct the social media analysis to
understand how your selected radio station is engaging its
audiences via social media such as Facebook, Instagram,
YouTube or TikTok (you will need to select one social media
platform that is accessible to you and has enough data to
analyse). You may analyse the last 50 posts on its social media
page to provide a specific answer of how the radio station
engages its audiences through social media. For instance, you
could investigate the main themes that your radio station is
likely to post on social media, whether the audiences are likely
to respond positively or negatively to the social media post of
your radio station, and/or provide a statistical report of the social
media posts (tweets, statuses). The study is both qualitative and
quantitative as you will be required to read through the social
media posts and comments to provide your general
interpretation of the meanings of text, images and video
(qualitative). As a communication scholar, you may also be
, interested in interpreting whether the language used is
persuasive, emotive, formal, informal or humorous (qualitative).
You may also count how often a specific topic or theme such as
news, sports, programme update, questions, community
engagement, opinion polls or quizzes are represented on the
page (quantitative). You will also be required to categorise the
text into various categories such as programme updates, sports,
quizzes, news, and the like, or categorise how the viewers
respond positively, neutrally or negatively toward the social
media posts of the radio station (quantitative). You may also
provide a statistical analysis (quantitative) of the social media
page by describing how often audiences post; how many
followers it has on its page; what the average number of
comments, retweets/sharing or likes/reactions is; and what the
most popular or less popular posts are.
INSTRUCTIONS FOR ASSIGNMENT 01 With the above in
mind, you are expected to present a research proposal
(Assignment 01) to Karibu Media Strategies, where you
highlight the following:
1.1 INTRODUCTION [5] Briefly explain to the reader the
purpose of the study (or assignment) and what to expect in the
following sections of the study (assignment). This entails that
you will introduce your public broadcasting radio station5 and
the social media page that you intend to analyse. Note: Mention
the name of your selected public broadcasting radio station
along with the social media platform you will be analysing in
your topic, introduction, body and conclusion. Attach the
screenshot of the first page of the social media platform as an
addendum.
Semester 1 2025 - DUE March 2025; 100% TRUSTED
Complete, trusted solutions and explanations…WE WISH
YOU A GOOD LUCK.
The research scenario Topic: A social media analysis study to
understand how your selected public broadcasting radio station1
engages its audience on social media2. As a researcher, Karibu
Media Strategies, an international company based in Tanzania,
has appointed you to investigate how your public broadcasting
radio station engages its audiences on social media. This entails
that you should select a public broadcasting radio station of your
choice in order to conduct the social media analysis to
understand how your selected radio station is engaging its
audiences via social media such as Facebook, Instagram,
YouTube or TikTok (you will need to select one social media
platform that is accessible to you and has enough data to
analyse). You may analyse the last 50 posts on its social media
page to provide a specific answer of how the radio station
engages its audiences through social media. For instance, you
could investigate the main themes that your radio station is
likely to post on social media, whether the audiences are likely
to respond positively or negatively to the social media post of
your radio station, and/or provide a statistical report of the social
media posts (tweets, statuses). The study is both qualitative and
quantitative as you will be required to read through the social
media posts and comments to provide your general
interpretation of the meanings of text, images and video
(qualitative). As a communication scholar, you may also be
, interested in interpreting whether the language used is
persuasive, emotive, formal, informal or humorous (qualitative).
You may also count how often a specific topic or theme such as
news, sports, programme update, questions, community
engagement, opinion polls or quizzes are represented on the
page (quantitative). You will also be required to categorise the
text into various categories such as programme updates, sports,
quizzes, news, and the like, or categorise how the viewers
respond positively, neutrally or negatively toward the social
media posts of the radio station (quantitative). You may also
provide a statistical analysis (quantitative) of the social media
page by describing how often audiences post; how many
followers it has on its page; what the average number of
comments, retweets/sharing or likes/reactions is; and what the
most popular or less popular posts are.
INSTRUCTIONS FOR ASSIGNMENT 01 With the above in
mind, you are expected to present a research proposal
(Assignment 01) to Karibu Media Strategies, where you
highlight the following:
1.1 INTRODUCTION [5] Briefly explain to the reader the
purpose of the study (or assignment) and what to expect in the
following sections of the study (assignment). This entails that
you will introduce your public broadcasting radio station5 and
the social media page that you intend to analyse. Note: Mention
the name of your selected public broadcasting radio station
along with the social media platform you will be analysing in
your topic, introduction, body and conclusion. Attach the
screenshot of the first page of the social media platform as an
addendum.
