MGMT 380 MIDTERM EXAM WITH ACCURATE SOLUTIONS!!
what did the mainstream distribution system do (Y U Ranch Case) - ANSWER separate
the rancher from the customer and favored large farming operations cause of
economies of scale and preference of packers to deal with large sources of supply
what was the alternative business model in Y U Ranch Case - ANSWER selling directly
to customers, eliminating intermediary and allowing producer to capture all or most of
final price sale
downsides to alternative business model in Y U Ranch Case - ANSWER rancher
needed to spend close to half or all of his time on marketing and selling roles in addition
to regular day-to-day business roles
what helped increase efficiency in weight gain in and translated into well-marbled meat -
ANSWER a grain diet
state of beef farming in 2002 (Y U Ranch Case) - ANSWER 1) profits falling
2)tighter regulations and variations in different locations
3)rising input costs
4)small farmers
5)must increase productivity (price takers)
where did the cuts of meat go in Y U Ranch Case - ANSWER - highest graded meat
(marbled) went to highest paying customer (usually restaurants
- second grade meat ended up with grocers that worked with packers
- "no name" grocers took the remaining meat
four reasons why consumers have grown to eat more (Pepsico Case) - ANSWER 1)
demand and supply has increased for supersized portions and bulk packaging of
, processed foods
2) increased prevalence of salt, sugar and saturated fats in food
3) nutrient density has decreased over time, as result of biodiversity loss and removal of
nutrients and minerals in processed food
4) companies add value to their products by adding fiber, omega-3 fatty acids and other
nutrients to commodity products as means of differentiating
key causes of obesity (PepsiCo Case) - ANSWER increased consumption of
energy-dense, nutrient-poor, calorie-rich foods with high levels of sugar and saturated
fats combined with reduced physical activity
The food and beverage industry is best characterized as what (PepsiCo Case) -
ANSWER the industry that specializes in the conceptualization, the making of, and
delivery of foods
unique constraint of food and beverage industry (PepsiCo Case) - ANSWER food
consumption is ultimately tapped
influx of nitrogen into food system has resulted in dramatic effects including (PepsiCo
Case) - ANSWER reduced drinking water, increased greenhouse gas emissions from
soil, changes in plant composition, polluted water tables, river contamination, and
oceanic dead zones
companies have been able to substantially reduce the costs of processed food by
limiting ingredients to two primary crops (PepsiCo Case) - ANSWER corn and soy
food and beverage industry advocates argue that the power to improve the food
available in the marketplace is in the hands of who (PepsiCo Case) - ANSWER
consumers
PepsiCo was criticized for instituting a very lax and misleading certification program
called - ANSWER Smart Choices
what did the mainstream distribution system do (Y U Ranch Case) - ANSWER separate
the rancher from the customer and favored large farming operations cause of
economies of scale and preference of packers to deal with large sources of supply
what was the alternative business model in Y U Ranch Case - ANSWER selling directly
to customers, eliminating intermediary and allowing producer to capture all or most of
final price sale
downsides to alternative business model in Y U Ranch Case - ANSWER rancher
needed to spend close to half or all of his time on marketing and selling roles in addition
to regular day-to-day business roles
what helped increase efficiency in weight gain in and translated into well-marbled meat -
ANSWER a grain diet
state of beef farming in 2002 (Y U Ranch Case) - ANSWER 1) profits falling
2)tighter regulations and variations in different locations
3)rising input costs
4)small farmers
5)must increase productivity (price takers)
where did the cuts of meat go in Y U Ranch Case - ANSWER - highest graded meat
(marbled) went to highest paying customer (usually restaurants
- second grade meat ended up with grocers that worked with packers
- "no name" grocers took the remaining meat
four reasons why consumers have grown to eat more (Pepsico Case) - ANSWER 1)
demand and supply has increased for supersized portions and bulk packaging of
, processed foods
2) increased prevalence of salt, sugar and saturated fats in food
3) nutrient density has decreased over time, as result of biodiversity loss and removal of
nutrients and minerals in processed food
4) companies add value to their products by adding fiber, omega-3 fatty acids and other
nutrients to commodity products as means of differentiating
key causes of obesity (PepsiCo Case) - ANSWER increased consumption of
energy-dense, nutrient-poor, calorie-rich foods with high levels of sugar and saturated
fats combined with reduced physical activity
The food and beverage industry is best characterized as what (PepsiCo Case) -
ANSWER the industry that specializes in the conceptualization, the making of, and
delivery of foods
unique constraint of food and beverage industry (PepsiCo Case) - ANSWER food
consumption is ultimately tapped
influx of nitrogen into food system has resulted in dramatic effects including (PepsiCo
Case) - ANSWER reduced drinking water, increased greenhouse gas emissions from
soil, changes in plant composition, polluted water tables, river contamination, and
oceanic dead zones
companies have been able to substantially reduce the costs of processed food by
limiting ingredients to two primary crops (PepsiCo Case) - ANSWER corn and soy
food and beverage industry advocates argue that the power to improve the food
available in the marketplace is in the hands of who (PepsiCo Case) - ANSWER
consumers
PepsiCo was criticized for instituting a very lax and misleading certification program
called - ANSWER Smart Choices
