BUAL 5660 Exam 1 Questions and
Answers
Inductive reasoning - Answer-A type of logic in which generalizations are based on a large number of
specific observations.
from data > pattern > insights > discovery/theory
deductive reasoning - Answer-reasoning in which a conclusion is reached by stating a general principle
and then applying that principle to a specific case (The sun rises every morning; therefore, the sun will
rise on Tuesday morning.)
theory > hypothesis > observation > confirmation
descriptive analytics - Answer-the use of data to understand past and current business performance and
make informed decisions
what is happening?
what happened?
predictive analytics - Answer-extracts information from data and uses it to predict future trends and
identify behavioral patterns
, what will happen?
why did it happen?
prescriptive analytics - Answer-The set of analytical techniques that yield a best course of action.
what should i do?
why should i do it?
CRISP-DM - Answer-Business understanding, Data understanding, Data preparation, Model Building,
Testing and Evaluation, and Deployment.
cross industry standard process for data mining
SEMMA - Answer-An alternative process for data mining projects proposed by the SAS Institute. The
acronym "SEMMA" stands for "sample, explore, modify, model, and assess."
3 V's of Big Data - Answer-1. Volume
2. Velocity
3. Variety
Other Vs such as Veracity, Value.
Data visualization vs. Information visualization - Answer-Information = aggregation, summarization, and
contextualization of data
demand patterns - Answer-normal demand patterns like cyclical, seasonal, linear
Answers
Inductive reasoning - Answer-A type of logic in which generalizations are based on a large number of
specific observations.
from data > pattern > insights > discovery/theory
deductive reasoning - Answer-reasoning in which a conclusion is reached by stating a general principle
and then applying that principle to a specific case (The sun rises every morning; therefore, the sun will
rise on Tuesday morning.)
theory > hypothesis > observation > confirmation
descriptive analytics - Answer-the use of data to understand past and current business performance and
make informed decisions
what is happening?
what happened?
predictive analytics - Answer-extracts information from data and uses it to predict future trends and
identify behavioral patterns
, what will happen?
why did it happen?
prescriptive analytics - Answer-The set of analytical techniques that yield a best course of action.
what should i do?
why should i do it?
CRISP-DM - Answer-Business understanding, Data understanding, Data preparation, Model Building,
Testing and Evaluation, and Deployment.
cross industry standard process for data mining
SEMMA - Answer-An alternative process for data mining projects proposed by the SAS Institute. The
acronym "SEMMA" stands for "sample, explore, modify, model, and assess."
3 V's of Big Data - Answer-1. Volume
2. Velocity
3. Variety
Other Vs such as Veracity, Value.
Data visualization vs. Information visualization - Answer-Information = aggregation, summarization, and
contextualization of data
demand patterns - Answer-normal demand patterns like cyclical, seasonal, linear
