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Course Careers - Sales Technology Final Exam
Study Set Questions with Detailed Verified Answers
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Quiz: What is a Sales Cadence?
Ans: A sequence of touch-points you do to attract your prospect to
establish a connection to start an engagement or sale.
Quiz: What is the Sales Process (Sales Cycle)?
Ans: A set of Specific actions you follow from start to finish to close a new
customer.
Quiz: What are the stages of the Sales Cycle?`
Ans: Research > Outreach > Discovery > Present > Follow Up > Close
Quiz: What is a Sales Funnel?
Ans: A visual representation of sales processes with defined stages that
every potential client goes through as they are led toward a final decision.
- Give salespeople a repeatable framework of actions to follow
- Creates a baseline for comparison and forecasting
Quiz: What is a CRM?
Ans: A Centralized database that manages and maintains your relationships
and interactions with customers and potential customers.
Ex. Salesforce and Hubspot
18:36:59
,Quiz: What is Sales Engagement? (Sales Acceleration)
Ans: Tracks the interactions and exchanges that occur between you and
your prospects or customers.
Ex. Salesloft, Hubspot Sales, Outreach
Quiz: What is Sales Data Software? (Sales Intelligence)
Ans: Collects and makes sense of company info from millions of data
sources to help you understand things like organization structure. It provides
on two parts of the sales data market, Company Data and Contact Data.
Ex. LinkedIn Sales Navigator, Apollo, Zoominfo
Quiz: What is Step 1 in the Research Process?
Ans: Building company lists based on your Ideal Customer Profile (ICP)
Quiz: What is Step 2 in the Research Process?
Ans: Building contact lists based on buyer persona
Quiz: What is Step 3 in the Research Process?
Ans: Find contact info for each contact
Quiz: What is Step 3 in the Research Process?
Ans: Finding relevant ways to personalize outreach
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,Quiz: What is the Cold Calling formula?
Ans: Intro > Reason > Qualify > Ask
Quiz: What are the four stages of Discovery Call?
Ans: Preliminaries, Investigating, Demonstrating Capabilities, Obtaining
Commitment
Quiz: What is SPIN?
Ans: A sales methodology developed by Neil Rackam, where the reps
organize sales calls using a question framework that touches on four
categories.
Quiz: What do the acronyms in SPIN stand for?
Ans: Situation, Problem, Implication, Need-payoff
Quiz: What does the S in SPIN stand for?
Ans: Situation - Questions focus on gathering facts and background
Quiz: What does the P in SPIN stand for?
Ans: Problem - Questions explore customers problems, difficulties, and
dissatisfaction's in areas where the sellers products can help
Quiz: What does the I in SPIN stand for?
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, Ans: Implication - Questions take the customers problems and explores its
effects or consequences. They also help customers understand a problems
seriousness or urgency.
Quiz: What does the N in SPIN stand for?
Ans: Need - Questions help the customer focus their attention on the
solution rather than the problem. They get the customer to tell you the
benefits of fixing their problems.
Quiz: When in the four stages of discovery calls do you use SPIN?
Ans: The Investigation stage
Quiz: What is BANT?
Ans: A sales qualification methodology that lets salespeople determine
whether a prospect is a good fit based on this.
Quiz: What does the acronyms in BANT stand for?
Ans: Budget, Authority, Need (Using SPIN), Timeline.
Quiz: What is the most important part of BANT and why should you
always start with it?
Ans: Need, this determines if the customer has the need for your product
and is asked in the order of NATB
Quiz: What is a Cold Email?
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