BRAZE ADMIN EXAM QUESTIONS WITH 100%
CORRECT ANSWERS
Three things Braze Pricing model is based off of - ANSWER Monthly Active
User (database size aka MAU), Data Points, Number of Emails
4 types of Braze contract platform edition - ANSWER Growth --> Advanced -
-> Pro --> Enterprise
Braze Continuum is available for what user or higher? - ANSWER Advanced
What does the acronym DCOPA stand for? - ANSWER Data Ingestion,
Classification, Orchestration, Personalization, Action
What is the difference between Campaign vs Canvas? - ANSWER Campaign
is a single campaign; Canvas is a user journey
How many emails should be sent on the first day of IP warming? - ANSWER
50 emails
What is the order of IP warming for the first 6 days? - ANSWER
50/100/500/1000/5000/10000
What should be the volume on day 15? - ANSWER 1 Million emails
What happens at the end of the interactive feedback loop? - ANSWER Action
→ Data Ingestion
What are App groups - ANSWER Environments
When uploading historical user data - ANSWER No need to dump all legacy
data in Braze
Which is the way to export user level data? - ANSWER Currents is the ONLY
way to export user-level data from Braze; no other way!
, What is the data flow direction for Braze? - ANSWER Braze → Currents →
Destination
Not bidirectional
What is the one required column header when importing
user data via CSV? - ANSWER External_ID (primary key)
What format to use when importing phone numbers? - ANSWER When
importing user phone numbers, use E.164 format
RESERVED and FIXED names for all Braze customers - ANSWER -
first_name
- last_name
- email
- country
- email_subscribe
- etc.
What is a custom attribute? - ANSWER Custom Attribute: ADJECTIVE,
describes the user
What is a custom event? - ANSWER Custom Event: VERB, describes the
user's actions
What are the Global Email Subscription States? - ANSWER - Opted-in =
explicit consent, double opt-in
- Subscribed = default state, single opt-in
- Unsubscribed = explicitly unsubscribed
Options to send to? - ANSWER - users who are subscribed or opted in: most
common
- opted-in users only: only reaching out to double opt-in users
- all users including unsubscribed users: policy changes or
transactional emails
Global Push Subscription States? - ANSWER - Opted-in = explicit consent,
double opt-in
- Subscribed = default state, single opt-in
CORRECT ANSWERS
Three things Braze Pricing model is based off of - ANSWER Monthly Active
User (database size aka MAU), Data Points, Number of Emails
4 types of Braze contract platform edition - ANSWER Growth --> Advanced -
-> Pro --> Enterprise
Braze Continuum is available for what user or higher? - ANSWER Advanced
What does the acronym DCOPA stand for? - ANSWER Data Ingestion,
Classification, Orchestration, Personalization, Action
What is the difference between Campaign vs Canvas? - ANSWER Campaign
is a single campaign; Canvas is a user journey
How many emails should be sent on the first day of IP warming? - ANSWER
50 emails
What is the order of IP warming for the first 6 days? - ANSWER
50/100/500/1000/5000/10000
What should be the volume on day 15? - ANSWER 1 Million emails
What happens at the end of the interactive feedback loop? - ANSWER Action
→ Data Ingestion
What are App groups - ANSWER Environments
When uploading historical user data - ANSWER No need to dump all legacy
data in Braze
Which is the way to export user level data? - ANSWER Currents is the ONLY
way to export user-level data from Braze; no other way!
, What is the data flow direction for Braze? - ANSWER Braze → Currents →
Destination
Not bidirectional
What is the one required column header when importing
user data via CSV? - ANSWER External_ID (primary key)
What format to use when importing phone numbers? - ANSWER When
importing user phone numbers, use E.164 format
RESERVED and FIXED names for all Braze customers - ANSWER -
first_name
- last_name
- country
- email_subscribe
- etc.
What is a custom attribute? - ANSWER Custom Attribute: ADJECTIVE,
describes the user
What is a custom event? - ANSWER Custom Event: VERB, describes the
user's actions
What are the Global Email Subscription States? - ANSWER - Opted-in =
explicit consent, double opt-in
- Subscribed = default state, single opt-in
- Unsubscribed = explicitly unsubscribed
Options to send to? - ANSWER - users who are subscribed or opted in: most
common
- opted-in users only: only reaching out to double opt-in users
- all users including unsubscribed users: policy changes or
transactional emails
Global Push Subscription States? - ANSWER - Opted-in = explicit consent,
double opt-in
- Subscribed = default state, single opt-in
