MARKETO CERTIFIED PROFESSIONAL
(MCA) EXAM PREP QUESTIONS &
ANSWERS(SCORED A+)
The System Smart List "Possible Duplicates" uses the Duplicate Fields special filter.
Which attribute does it use by default?
a. Full Name
b. Last Name
c. ID
d. Email Address - ANSWERd. Email Address
Which folder in the Design Studio do uploaded images and assets go?
a. Images and Files folder
b. Local Images folder
c. Templates folder
d. Lead database performance report and set it to trigger - ANSWERa. Images and
Files folder
How can you quickly change the program status of a lead in a program?
A) Go to the Setup Tab and use the "Change Status" function
B) Go to the Members Tab and use the "Change Status" function
C) Go to the Tokens Tab and use the "Change Status" Token
D) Go to the Assets Tab and use the "Change Status" Asset - ANSWERB) Go to the
Members Tab and use the "Change Status" function
What always precedes the name of a program local token? - ANSWER"my"
Which statement is true regarding leads with duplicate email addresses?
A)They can never be sent the same email.
B)They cannot qualify for the same Smart Campaign run.
C)They cannot be sent the same email by the same flow step during a single batch
campaign run.
D)They cannot exist in the same Marketo instance. - ANSWERC) They cannot be
sent the same email by the same flow step during a single batch campaign run.
To trigger a Smart Campaign when a new lead enters the system by filling out a
specific form, you should use:
A)the Lead Creation Program Type.
, B)a choice in your flow steps to filter out leads which have not filled out the form.
C)the Lead is Created trigger and add the "From Name" constraint to pick the exact
form.
D)the Lead Performance report and set it to Trigger - ANSWERC)the Lead is
Created trigger and add the "From Name" constraint to pick the exact form.
Which of the following best describes the tentative date in the Program Schedule
View?
A) An entry that is used to reschedule all of the other entries in the Program.
B) A placeholder for an entry that will be created later.
C) A date that has no value and should be ignored.
D) An entry that represents a Smart Campaign or Email Program that will not run
unless confirmed. - ANSWERD) An entry that represents a Smart Campaign or
Email Program that will not run unless confirmed.
When does Marketo start to consider a website visitor a known lead?
A) Once the visitor fills out a Marketo form or clicks a link in a Marketo email.
B) Once the un-cookied visitor lands on any Munchkin-tracked landing page.
C) When the lead visits the page more than three times.
D) When the lead is no longer marketing suspended. - ANSWERA) Once the visitor
fills out a Marketo form or clicks a link in a Marketo email.
User roles permit you to customize ___________ .
A) the views and permission levels available for Marketo users.
B) how campaigns run. - ANSWERA) the views and permission levels available for
Marketo users.
Which of the following describes a Static List?
C)A Static list is a dynamically generated list based on rules (filters and triggers)
B) A Static list is a container for a set of leads
C) A Static list is the lead database
(MCA) EXAM PREP QUESTIONS &
ANSWERS(SCORED A+)
The System Smart List "Possible Duplicates" uses the Duplicate Fields special filter.
Which attribute does it use by default?
a. Full Name
b. Last Name
c. ID
d. Email Address - ANSWERd. Email Address
Which folder in the Design Studio do uploaded images and assets go?
a. Images and Files folder
b. Local Images folder
c. Templates folder
d. Lead database performance report and set it to trigger - ANSWERa. Images and
Files folder
How can you quickly change the program status of a lead in a program?
A) Go to the Setup Tab and use the "Change Status" function
B) Go to the Members Tab and use the "Change Status" function
C) Go to the Tokens Tab and use the "Change Status" Token
D) Go to the Assets Tab and use the "Change Status" Asset - ANSWERB) Go to the
Members Tab and use the "Change Status" function
What always precedes the name of a program local token? - ANSWER"my"
Which statement is true regarding leads with duplicate email addresses?
A)They can never be sent the same email.
B)They cannot qualify for the same Smart Campaign run.
C)They cannot be sent the same email by the same flow step during a single batch
campaign run.
D)They cannot exist in the same Marketo instance. - ANSWERC) They cannot be
sent the same email by the same flow step during a single batch campaign run.
To trigger a Smart Campaign when a new lead enters the system by filling out a
specific form, you should use:
A)the Lead Creation Program Type.
, B)a choice in your flow steps to filter out leads which have not filled out the form.
C)the Lead is Created trigger and add the "From Name" constraint to pick the exact
form.
D)the Lead Performance report and set it to Trigger - ANSWERC)the Lead is
Created trigger and add the "From Name" constraint to pick the exact form.
Which of the following best describes the tentative date in the Program Schedule
View?
A) An entry that is used to reschedule all of the other entries in the Program.
B) A placeholder for an entry that will be created later.
C) A date that has no value and should be ignored.
D) An entry that represents a Smart Campaign or Email Program that will not run
unless confirmed. - ANSWERD) An entry that represents a Smart Campaign or
Email Program that will not run unless confirmed.
When does Marketo start to consider a website visitor a known lead?
A) Once the visitor fills out a Marketo form or clicks a link in a Marketo email.
B) Once the un-cookied visitor lands on any Munchkin-tracked landing page.
C) When the lead visits the page more than three times.
D) When the lead is no longer marketing suspended. - ANSWERA) Once the visitor
fills out a Marketo form or clicks a link in a Marketo email.
User roles permit you to customize ___________ .
A) the views and permission levels available for Marketo users.
B) how campaigns run. - ANSWERA) the views and permission levels available for
Marketo users.
Which of the following describes a Static List?
C)A Static list is a dynamically generated list based on rules (filters and triggers)
B) A Static list is a container for a set of leads
C) A Static list is the lead database
