FINAL STUDY GUIDE VERSION 2 (D435)
WITH CORRECT SOLUTIONS
1. Number the steps in the organizing process: - ANSWER-Determining specific
Group work
Assigning Activities
Coordinate activities
Evaluate results
2. A recently promoted VP has been told by the CEO to find better ways to distribute
work within department.
A) Process departmentalization
B) Product departmentalization
C) Functional departmentalization
D) Customer departmentalization - ANSWER-C
3. Which two positions would report to the vice president manufacturing:
a) CFO
b) National Sales Manager
c) Advertising and Marketing Research Director
d) Production Supervisor
e) Quality Control Supervisor - ANSWER-D, E
4. Combines vertical and horizontal lines of authority:
A) Line organization
B) Committee organization
C) Line and staff organization
D) Matrix organization - ANSWER-D
5. In charge of hourly employees:
A) Top management
B) Supervisory management
C) Middle management
D) Staff management - ANSWER-B
, 6. What is the benefit of management creating organizational chart?
a) it displays the structure of relationships between managers and employees
b) It displays how first level managers divide units by geographical region...
c) It shows that first line managers have wider spans of management
d) It shows how managers disperse decision making throughout an organization -
ANSWER-A
7. This approach organizes work units based on the goods and services a company
offers.
a) Customer departmentalization
b) Functional departmentalization
c) Process departmentalization
d) Product departmentalization - ANSWER-D
12. How does the position of a product in its product life cycle affect its marketing
strategy?
a) Marketing strategy for a product is adjusted as it moves through the product cycle
b) Marketing strategy for a product is created at launch and follows the strategy through
the product life cycle
c) Marketing strategy must remain consistent with the launch strategy in order to
demonstrate it's effectiveness
d) A new marketing strategy is created as the product moves from phase to phase. -
ANSWER-A
13. characteristic with a firms promotional mix has the advantage of creating a positive
attitude about the product to its effectiveness is difficult to measure?
a) Personal selling
b) Coupons
c) Public relations
d) Sales promotion - ANSWER-C
14. Which group characteristic is pertinent to geographic market segmentation.
a) Political affiliation
b) Product usage rate
c) Relocation patterns..
d) Regional language dialect - ANSWER-C
15. Which interpersonal factor can affect consumer buying decisions:
a) Attitudes
WITH CORRECT SOLUTIONS
1. Number the steps in the organizing process: - ANSWER-Determining specific
Group work
Assigning Activities
Coordinate activities
Evaluate results
2. A recently promoted VP has been told by the CEO to find better ways to distribute
work within department.
A) Process departmentalization
B) Product departmentalization
C) Functional departmentalization
D) Customer departmentalization - ANSWER-C
3. Which two positions would report to the vice president manufacturing:
a) CFO
b) National Sales Manager
c) Advertising and Marketing Research Director
d) Production Supervisor
e) Quality Control Supervisor - ANSWER-D, E
4. Combines vertical and horizontal lines of authority:
A) Line organization
B) Committee organization
C) Line and staff organization
D) Matrix organization - ANSWER-D
5. In charge of hourly employees:
A) Top management
B) Supervisory management
C) Middle management
D) Staff management - ANSWER-B
, 6. What is the benefit of management creating organizational chart?
a) it displays the structure of relationships between managers and employees
b) It displays how first level managers divide units by geographical region...
c) It shows that first line managers have wider spans of management
d) It shows how managers disperse decision making throughout an organization -
ANSWER-A
7. This approach organizes work units based on the goods and services a company
offers.
a) Customer departmentalization
b) Functional departmentalization
c) Process departmentalization
d) Product departmentalization - ANSWER-D
12. How does the position of a product in its product life cycle affect its marketing
strategy?
a) Marketing strategy for a product is adjusted as it moves through the product cycle
b) Marketing strategy for a product is created at launch and follows the strategy through
the product life cycle
c) Marketing strategy must remain consistent with the launch strategy in order to
demonstrate it's effectiveness
d) A new marketing strategy is created as the product moves from phase to phase. -
ANSWER-A
13. characteristic with a firms promotional mix has the advantage of creating a positive
attitude about the product to its effectiveness is difficult to measure?
a) Personal selling
b) Coupons
c) Public relations
d) Sales promotion - ANSWER-C
14. Which group characteristic is pertinent to geographic market segmentation.
a) Political affiliation
b) Product usage rate
c) Relocation patterns..
d) Regional language dialect - ANSWER-C
15. Which interpersonal factor can affect consumer buying decisions:
a) Attitudes
