C779 Exam Questions and Correct
Answers Rated A+
Any violation of a copyright or trademark.
infringment
Intellectual property that must remain private for a company to retain viability.
trade secret
The legal ownership of expression by an author.
copyright
A unique word, phrase or symbol that is claimed or officially registered by an
organization with the government.
trademark
The legally authorized use of another person's or entity's copyrighted intellectual property.
licensing
A specific instance of infringement in which an individual or entity claims to have
created content that was created by someone else.
plagiarism
Which of the following e-commerce models is a model in which a Web-based business sells
products and/or services to other businesses?
B2B
Which of the following e-commerce models is a model in which a Web-based business sells
products and/or services to consumers or end users?
B2C
, Which of the following e-commerce models is a model in which individual consumers
sell products or services to other consumers?
C2C
Which of the following Internet marketing practices is a technique that enables you to
list your site high in search engine rankings by advertising on keywords that describe
your product or service?
Pay Per Click
Which of the following Internet marketing practices is a business (usually Web-based) that
markets and sells goods and services that it does not own or store?
Aggregator
Which of the following Internet marketing practices is the practice of studying visitor
behavior once that visitor has accessed your site in an attempt to increase market share
and sales?
On-Site Web Analytics
Which of the following Internet marketing practices is the process of improving the volume and
quality of traffic to a Website by structuring content to improve search engine ranking?
SEO
Which of the following Internet marketing practices is the effect of marketing efforts
influencing a particular target market or demographic?
Mind share
Which of the following Internet marketing practices is used to determine your
potential audience and how well your site has addressed and penetrated that market?
Off-Site Web Analytics
Answers Rated A+
Any violation of a copyright or trademark.
infringment
Intellectual property that must remain private for a company to retain viability.
trade secret
The legal ownership of expression by an author.
copyright
A unique word, phrase or symbol that is claimed or officially registered by an
organization with the government.
trademark
The legally authorized use of another person's or entity's copyrighted intellectual property.
licensing
A specific instance of infringement in which an individual or entity claims to have
created content that was created by someone else.
plagiarism
Which of the following e-commerce models is a model in which a Web-based business sells
products and/or services to other businesses?
B2B
Which of the following e-commerce models is a model in which a Web-based business sells
products and/or services to consumers or end users?
B2C
, Which of the following e-commerce models is a model in which individual consumers
sell products or services to other consumers?
C2C
Which of the following Internet marketing practices is a technique that enables you to
list your site high in search engine rankings by advertising on keywords that describe
your product or service?
Pay Per Click
Which of the following Internet marketing practices is a business (usually Web-based) that
markets and sells goods and services that it does not own or store?
Aggregator
Which of the following Internet marketing practices is the practice of studying visitor
behavior once that visitor has accessed your site in an attempt to increase market share
and sales?
On-Site Web Analytics
Which of the following Internet marketing practices is the process of improving the volume and
quality of traffic to a Website by structuring content to improve search engine ranking?
SEO
Which of the following Internet marketing practices is the effect of marketing efforts
influencing a particular target market or demographic?
Mind share
Which of the following Internet marketing practices is used to determine your
potential audience and how well your site has addressed and penetrated that market?
Off-Site Web Analytics
