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,Corporate Communication and Public Relations.pdf Corporate Communication and Public Relations.pdf Corporate Communication and Public Relations.pdf
What is the purpose of To portray the visual identity of a company
corporate identity? using logos, slogans, and other branding
elements.
What is corporate image? The public's perception of a company, which
may align with or differ from the company's
intended image.
List six factors that can influence 1. PR activities 2. Advertising 3. Nature of
a company's image and product 4. Packaging 5. Type & venue 6.
reputation. Labor relations.
Corporate Communication and Public Relations.pdf Corporate Communication and Public Relations.pdf Corporate Communication and Public Relations.pdf
,Corporate Communication and Public Relations.pdf Corporate Communication and Public Relations.pdf Corporate Communication and Public Relations.pdf
What are five internal 1. Bulletin boards 2. House journals 3.
communication tools used to Meetings 4. Grapevine 5. Reading racks.
communicate with employees?
Corporate Communication and Public Relations.pdf Corporate Communication and Public Relations.pdf Corporate Communication and Public Relations.pdf
, Corporate Communication and Public Relations.pdf Corporate Communication and Public Relations.pdf Corporate Communication and Public Relations.pdf
What are five principles for 1. Use plain, clear language 2. Consider the
communicating with employees? target audience 3. Choose the appropriate
communication tool 4. Obtain feedback 5. Be
sensitive to cultural backgrounds.
What are five benefits of having 1. Attracts investors 2. Facilitates credit from
a good corporate image? banks and suppliers 3. Stimulates economic
growth and job creation 4. Encourages
consumer patronage 5. Increases employee
job satisfaction and productivity.
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