Social Research Methods Final Exam
1. Questionnaires This is a collection of questions in which the whole becomes more than
the sum of its parts
2. Self-adminis- Questionnaires in which respondents are asked to complete the
tered questionnaires by himself
Questionnair
es
The number of people participating in a survey divided by the number
3. Questionnaire
selected in the sample (ideal is higher in 70%)
Response
Rates Exploratory, descriptive, explanatory
4. Survey
Research
Respondents
Purposes
5. Survey Units
When people answer survey questions through a filter of what will make
of Analysis
them look good
6. Social
Desirabili- ty A survey question intended for only some respondents, determined by
(Type of Bias) their responses to some other question
7. Contingenc
y
Questions
8. Matrix Questions Questions such as "strongly agree, agree, neutral, disagree, strongly
disagree"
9. Telephone
Inter- views 11. Computer-Assist- ed Telephone Interviewin
10. Random
Digital
Dialing
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25
, Social Research Methods Final Exam
P hones Cons: Unlisted phone
r numbers/cell phones
o
s A polling method in which respondents are selected at random from a list
: 10-digit phone numbers, with every ettort made to avoid bias in the
construction of the sample.
9
Integrated telephone and computer system in which the interviewer
5
reads the question from a computer screen and enters respondent's
.
answers directly into the computer program.
5
%
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f
h
o
u
s
e
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p
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, 12. Strengths/Weak- Pros: Describing large populations, flexibility, standardized questions
nesses of Surveys Cons: Round pegs in square holes, seldom deal with context of social lif
artificial, weak on validity
13. Ethics of Surveys often ask private information and this must be kept
Survey confidential. Ques- tions may cause psychological discomfort.
Research
14. Experiments Usually involve researchers selecting groups of subjects, doing something
them, and observing the ettect
15. Topics Hypothesis testing, exploratory topics (not as much descriptive), quantitative
Appropri- ate research, small group interaction
to Experi-
ments
The stimulus
16. Independen
t Variable
The ettect
17. Dependent
Vari- able
18. Pretesting Initial measure of the dependent variable along subjects
19. Post-testing The measurement of a dependent variable among subjects after they
have been exposed to an independent variable.
20. Experiment A group of subjects to whom an experimental stimulus is administered
al Group
21. Control Group A group of subjects to whom no experimental stimulus is administered
and who should resemble the experimental group in all other respects
22. Double-Blind Neither the subjects nor the experimenters know which is the
Ex- periment
3/
25
1. Questionnaires This is a collection of questions in which the whole becomes more than
the sum of its parts
2. Self-adminis- Questionnaires in which respondents are asked to complete the
tered questionnaires by himself
Questionnair
es
The number of people participating in a survey divided by the number
3. Questionnaire
selected in the sample (ideal is higher in 70%)
Response
Rates Exploratory, descriptive, explanatory
4. Survey
Research
Respondents
Purposes
5. Survey Units
When people answer survey questions through a filter of what will make
of Analysis
them look good
6. Social
Desirabili- ty A survey question intended for only some respondents, determined by
(Type of Bias) their responses to some other question
7. Contingenc
y
Questions
8. Matrix Questions Questions such as "strongly agree, agree, neutral, disagree, strongly
disagree"
9. Telephone
Inter- views 11. Computer-Assist- ed Telephone Interviewin
10. Random
Digital
Dialing
1/
25
, Social Research Methods Final Exam
P hones Cons: Unlisted phone
r numbers/cell phones
o
s A polling method in which respondents are selected at random from a list
: 10-digit phone numbers, with every ettort made to avoid bias in the
construction of the sample.
9
Integrated telephone and computer system in which the interviewer
5
reads the question from a computer screen and enters respondent's
.
answers directly into the computer program.
5
%
o
f
h
o
u
s
e
h
o
l
d
s
h
a
v
e
p
2/
25
, 12. Strengths/Weak- Pros: Describing large populations, flexibility, standardized questions
nesses of Surveys Cons: Round pegs in square holes, seldom deal with context of social lif
artificial, weak on validity
13. Ethics of Surveys often ask private information and this must be kept
Survey confidential. Ques- tions may cause psychological discomfort.
Research
14. Experiments Usually involve researchers selecting groups of subjects, doing something
them, and observing the ettect
15. Topics Hypothesis testing, exploratory topics (not as much descriptive), quantitative
Appropri- ate research, small group interaction
to Experi-
ments
The stimulus
16. Independen
t Variable
The ettect
17. Dependent
Vari- able
18. Pretesting Initial measure of the dependent variable along subjects
19. Post-testing The measurement of a dependent variable among subjects after they
have been exposed to an independent variable.
20. Experiment A group of subjects to whom an experimental stimulus is administered
al Group
21. Control Group A group of subjects to whom no experimental stimulus is administered
and who should resemble the experimental group in all other respects
22. Double-Blind Neither the subjects nor the experimenters know which is the
Ex- periment
3/
25
