MGT 6311 Final Exam MGT 6311 Final Exam 66 Questions with 100% Correct Answers 202324 update

1. What'sthe second largestsearch engine besides Google?:CORRECT ANSWERYouTube 2. The four most common video types are: CORRECT ANSWER explainershow to videos product demos testimonials 3. When wasYouTube'sfirst video aired? How many hours of video are watched on the platform monthly?What % of views come from mobile devices? What % of internet traffic come from it?: CORRECT ANSWER Since the first video was aired on April 23rd of 2005, YouTube has grown to attract over one billion unique visitors each month.Six billion hours of video are watched on the platform each month, and 25% of views come from mobile devices. It accounts for 17% of all internet traffic. 4. 56% of videos made in the last year are lessthan X minuteslong: CORRECT ANSWER 2 minutes;this also comes from platforms like Twitter and Instagram having limits 5. what are the most popular video distribution channels?: CORRECT ANSWER websites and social 6. Twitter user % engagement w/ video? X videos watched/day on Snapchat X people watch videos daily on Facebook X% of Facebook videos are w/o sound: CORRECT ANSWER More than four out of five Twitter users watch video content on Twitter, and an amazing 10 billion videos a day are watched on Snapchat.Also, 500 million people each day watch videos on Facebook. One statistic of note regarding Facebook videos is that 85% of them are watchedwithout sound. 7. Is Facebook's default for audio to be turned on? Why does this matter?: CORRECT ANSWER Yes,thedefault is sound on. So, since 85% of videos are watched w/o sound, many users have turned sound ofSo, marketers have to make videos that don't rely on sound or entice users to turn on sound in thebeginning of the video. 8. Including video in email subject positively impacts: CORRECT ANSWER: increases open rate, increases click through rate, decreases unsubscribe rate 9. including video in body of email: CORRECT ANSWER increases click through rate 2-3X 10. including video in a site: CORRECT ANSWER can increase conversion rate up to 1x