BCOR 360 FINAL EXAM (NEWEST EXAM 2025) | ALL
QUESTIONS AND CORRECT ANSWERS | ALREADY
GRADED A+ | LATEST EXAM 2025 | VERIFIED
ANSWERS | JUST RELEASED
In the _________stage of the product life cycle, the emphasis shifts from
drawing in new customers to the market to capturing more of the existing
market. The company may extend a product line or add new models that
have greater appeal to a smaller segment of the market. ---------CORRECT
ANSWER-----------------Maturity
Marketers talk about four levels of a product. The physical aspects of the
product that can be observed, touched and held are referred to as: ---------
CORRECT ANSWER-----------------Tangible Product
Existing products targeted at new markets or market segments are called: -
--------CORRECT ANSWER-----------------Repositioned products
The rate or pattern with which consumers adopt new product is predictable
and is called the diffusion of innovation. ---------CORRECT ANSWER---------
--------True
Marketers talk about four levels of a product. The __________ is the long-
term result that the customer hopes to achieve by selecting the product. ----
-----CORRECT ANSWER-----------------Promised Product
,Geographic branding is used frequently to attract commerce and economic
investment, tourism and new residents to a particular area. ---------
CORRECT ANSWER-----------------True
A good brand name should ______. Select all that apply. ---------CORRECT
ANSWER-----------------be legally available for use and unique among
competition
realize the functions of sales promotion and persuasion
What are the primary functions of a brand? Select all that apply. ---------
CORRECT ANSWER-----------------To identify a product
To distinguish a product from those of competitors
True or false: A brand that is inconsistent will fail to make a lasting
impression because it is difficult for customers to trust it or register what the
brand represents. ---------CORRECT ANSWER-----------------True
A _____ constitutes a branding strategy. Select all that apply. ---------
CORRECT ANSWER-----------------brand mark
brand name
"_____ influences that impact the consumer s problem-solving process
relate to the consumer s learning and socialization, motivation and
personality, and lifestyle." ---------CORRECT ANSWER-----------------internal
Elizabeth is marketing a new type of picture frame that she invented. She
has developed a full identity for the product and wants to make sure that
her design is protected before she takes it to market. She should seek a
,_____ for her product to grant it legal protection. ---------CORRECT
ANSWER-----------------trademark
Which of the following are types of product brands? Select all that apply. ---
------CORRECT ANSWER-----------------Personal brands
Product brands
Service brands
According to communication theory, the sender conveys the message
through the process of translating thoughts into symbols the receiver can
understand. This process is referred to as ---------CORRECT ANSWER------
-----------Encoding
If demand is normally distributed with mean demand = 12 units/day, your
average lead time is 3 days, and your standard deviation of demand during
lead time is 7.6, what is your reorder point? Assume your desired CSL is
90%. ---------CORRECT ANSWER-----------------46
Which of the following is a good reason to carry inventory? ---------
CORRECT ANSWER-----------------e. All of the above
Carrying too much inventory or the wrong inventory can lead to which of he
following? ---------CORRECT ANSWER-----------------f. A, B, & C only
Which of the following is not a commonly used metric used to evaluate
inventory performance? ---------CORRECT ANSWER-----------------c. Cash-
to-cash cycle time
, Inventory Turnover is defined as Current Inventory/Average Daily Usage. --
-------CORRECT ANSWER-----------------false
In an ABC analysis of a firm's SKUs, C items make up 20% of the total
SKU count and collectively account for 80% of total usage. ---------
CORRECT ANSWER-----------------false
Which of the following is the most effective and productive way to reduce
the optimal order quantity (Q)? ---------CORRECT ANSWER-----------------b.
Reduce order or set-up costs
What is your economic order quantity if the annual demand is 100 units, the
order placement cost is $25, and the holding cost per unit per year is $50?
---------CORRECT ANSWER-----------------a. 10 units
If annual demand is 24,000 units, and the order quantity is 3,000 units,
which of the following accurately describes the decision-making
environment? ---------CORRECT ANSWER-----------------a. The annual
number of order placements will be 8, and average inventory levels will be
1,500
If your EOQ is 60 and the associated total cost is G(Q)=$4,200. What will
be the total cost if you use an order quantity of 40 (rather than the EOQ)? --
-------CORRECT ANSWER-----------------d. More than $4,200
QUESTIONS AND CORRECT ANSWERS | ALREADY
GRADED A+ | LATEST EXAM 2025 | VERIFIED
ANSWERS | JUST RELEASED
In the _________stage of the product life cycle, the emphasis shifts from
drawing in new customers to the market to capturing more of the existing
market. The company may extend a product line or add new models that
have greater appeal to a smaller segment of the market. ---------CORRECT
ANSWER-----------------Maturity
Marketers talk about four levels of a product. The physical aspects of the
product that can be observed, touched and held are referred to as: ---------
CORRECT ANSWER-----------------Tangible Product
Existing products targeted at new markets or market segments are called: -
--------CORRECT ANSWER-----------------Repositioned products
The rate or pattern with which consumers adopt new product is predictable
and is called the diffusion of innovation. ---------CORRECT ANSWER---------
--------True
Marketers talk about four levels of a product. The __________ is the long-
term result that the customer hopes to achieve by selecting the product. ----
-----CORRECT ANSWER-----------------Promised Product
,Geographic branding is used frequently to attract commerce and economic
investment, tourism and new residents to a particular area. ---------
CORRECT ANSWER-----------------True
A good brand name should ______. Select all that apply. ---------CORRECT
ANSWER-----------------be legally available for use and unique among
competition
realize the functions of sales promotion and persuasion
What are the primary functions of a brand? Select all that apply. ---------
CORRECT ANSWER-----------------To identify a product
To distinguish a product from those of competitors
True or false: A brand that is inconsistent will fail to make a lasting
impression because it is difficult for customers to trust it or register what the
brand represents. ---------CORRECT ANSWER-----------------True
A _____ constitutes a branding strategy. Select all that apply. ---------
CORRECT ANSWER-----------------brand mark
brand name
"_____ influences that impact the consumer s problem-solving process
relate to the consumer s learning and socialization, motivation and
personality, and lifestyle." ---------CORRECT ANSWER-----------------internal
Elizabeth is marketing a new type of picture frame that she invented. She
has developed a full identity for the product and wants to make sure that
her design is protected before she takes it to market. She should seek a
,_____ for her product to grant it legal protection. ---------CORRECT
ANSWER-----------------trademark
Which of the following are types of product brands? Select all that apply. ---
------CORRECT ANSWER-----------------Personal brands
Product brands
Service brands
According to communication theory, the sender conveys the message
through the process of translating thoughts into symbols the receiver can
understand. This process is referred to as ---------CORRECT ANSWER------
-----------Encoding
If demand is normally distributed with mean demand = 12 units/day, your
average lead time is 3 days, and your standard deviation of demand during
lead time is 7.6, what is your reorder point? Assume your desired CSL is
90%. ---------CORRECT ANSWER-----------------46
Which of the following is a good reason to carry inventory? ---------
CORRECT ANSWER-----------------e. All of the above
Carrying too much inventory or the wrong inventory can lead to which of he
following? ---------CORRECT ANSWER-----------------f. A, B, & C only
Which of the following is not a commonly used metric used to evaluate
inventory performance? ---------CORRECT ANSWER-----------------c. Cash-
to-cash cycle time
, Inventory Turnover is defined as Current Inventory/Average Daily Usage. --
-------CORRECT ANSWER-----------------false
In an ABC analysis of a firm's SKUs, C items make up 20% of the total
SKU count and collectively account for 80% of total usage. ---------
CORRECT ANSWER-----------------false
Which of the following is the most effective and productive way to reduce
the optimal order quantity (Q)? ---------CORRECT ANSWER-----------------b.
Reduce order or set-up costs
What is your economic order quantity if the annual demand is 100 units, the
order placement cost is $25, and the holding cost per unit per year is $50?
---------CORRECT ANSWER-----------------a. 10 units
If annual demand is 24,000 units, and the order quantity is 3,000 units,
which of the following accurately describes the decision-making
environment? ---------CORRECT ANSWER-----------------a. The annual
number of order placements will be 8, and average inventory levels will be
1,500
If your EOQ is 60 and the associated total cost is G(Q)=$4,200. What will
be the total cost if you use an order quantity of 40 (rather than the EOQ)? --
-------CORRECT ANSWER-----------------d. More than $4,200
