MKTG 4500 (Serviss) - Final Exam Questions
And Answers |Latest 2025 | Guaranteed Pass
With the Hootsuite Promote feature, what are the two main ways you can pay to promote your
published organic content? - Answer✔Automated boosting
Single Post boosting
To measure the success of your social media efforts, which Hootsuite product would you use? -
Answer✔Hootsuite Analytics
After you've uploaded posts into Hootsuite's Bulk Composer, what's the best place to vet and
preview those scheduled posts? - Answer✔Planner
Which Hootsuite feature would you use to draft and schedule a post with two images to Twitter
and Facebook? - Answer✔Composer
You're leading a small social media team, and need to green-light and publish all social posts
created/scheduled by your team. However, you're time-poor and rarely sitting at your desk.
What tools do you and your team need to effectively collaborate on drafts and publish posts
while on the go? - Answer✔Hostsuite Mobile App
Hootsuite's Drafter Integration
In Hootsuite Inbox you can view ____________ on connected social media accounts. -
Answer✔both public and private messages
When sharing Analytics data with Team Members using Hootsuite Analytics, one way to
safeguard the integrity of the data you're sharing is to - Answer✔share reports in read-only
form
When using Hootsuite's Bulk Composer, how far in advance must your posts be scheduled
ahead of when the CSV file is uploaded into Hootsuite? - Answer✔10 minutes
To find and engage in Twitter conversations happening in specific geographical areas that are
relevant to your company, which Hootsuite feature should you use? - Answer✔geo-search
streams
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Let's say you want to monitor all the comments on a specific YouTube video. To do this, create
a 'My Videos' stream, find the video, and then select '___________________'. - Answer✔create
comment stream
When managing Instagram with Hootsuite, we recommend using Instagram Business accounts.
Why is this? - Answer✔You can publish directly to Instagram without using your phone or the
Instagram app
When setting up an Instagram account in Hootsuite, there are two locations the account can
live. What are they? - Answer✔In Hootsuite Organization, or as a personal channel
You need to send one social post to Facebook and Instagram simultaneously, tracking link clicks
within the post. You also need to share the results of this test with a colleague. Which
Hootsuite features/products should you use to accomplish these activities? (Pick all that apply)
- Answer✔Owly Shortener
Hootsuite Analytics, Reports
Hootsuite Planner
The purpose of the social profile picker in the Hootsuite Composer is to - Answer✔Identify the
social networks to which you'd like to publish your post
To get the most out of using Instagram Business Account with Hootsuite, what must you do
first? - Answer✔Connect your Instagram Business account to your Facebook Business Page in
Hootsuite
You're a social media manager, running a brand awareness campaign across multiple networks
for a client. The client is unsure about the effectiveness of social media and wants to see proof
that the campaign metrics are hitting their pre-defined KPIs. What is the best way to
demonstrate the impact your social media campaign is having on brand awareness? -
Answer✔Set up a customized Hootsuite Analytics Report tracking metrics most relevant to the
campaign KPIs, and schedule it for regular automated email delivery to your client
Select the 4 features that are available on the Hootsuite Mobile app - Answer✔Inbox and
Settings
Streams
Publisher
Composer
When composing outgoing posts in Hootsuite, what's the best way to collaborate with a team
or team member to finalize that post? - Answer✔Assign the post to a social account the team
or team member manages, then click 'Save Draft'
To manage and coordinate the social media activities of a team of people within Hootsuite,
you'll need to use - Answer✔Hootsuite Organizations
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