©FYNDLAY 2024/2025 ALL RIGHTS RESERVED 8:22PM. A+
MKTG 4500 Test #1 Exam Questions And
Answers |Latest 2025 | Guaranteed Pass
The Virtuous Cycle and the Internet Boom - Answer✔Consumer Business Internet Access ->
Web Content -> Popular Fascination
Aftermath of the Internet - Answer✔Scale back and smarten up marketing expenditures:
Focus on customer acquisition costs (free shipping, free merchandise) and renewed emphasis
on analytics/ROI and sales funnel
Advanced Connection Devices - Answer✔cell phones to wireless systems- increase potential
online consumer audience. the internet of everything
Internet of Things (IoT) - Answer✔the network of physical objects accessed through the
internet. These objects contain embedded technology to interact with internal states or
external environment. Ex: Apple watch, home pod, alarm systems
Internet of Everything (IoE) - Answer✔Brining together people, processes, data, and things to
make networked connections and information more relevant and valuable than ever before-
turning information into actions that create new capabilities, richer experiences, and
unprecedented economic opportunity for businesses, individual, and countries
4 Pillars - Answer✔people, process, data, and things - builds on top of the Internet of things
with one pillar - things. IoE further advances the power of the internet to improve businesses
and industry outcomes and ultimately make people's lives better by adding to the progress of
the IoT
Virtual Reality (VR) - Answer✔video, audio, and sensors, transported into the digital
environment, immersed in environment. Embedding of graphics into actual settings.
Augmented Reality (AR) - Answer✔most accepted technology, Pokemon Go, taking what you
see in front of you and overlaying digital components. Takes a person's view of the real world
and adds digital information or data on top of it. (Google Glass)
Mixed Reality (MR) - Answer✔holograms, microsoft's version of augmented reality.
Combination of the two. The viewer sees the real world like AR at the same time sees
believable virtual objects.
1|Page
, ©FYNDLAY 2024/2025 ALL RIGHTS RESERVED 8:22PM. A+
1st Wave - Answer✔AOL, and other early portals, and early commerce firms like eBay and
Amazon
2nd Wave - Answer✔Google, Facebook, Apple, and Amazon Web Services
3rd Wave - Answer✔Uber, IBM, Internet of Everything
Digital Disruption - Answer✔the change that occurs when new digital technologies and business
models affect the value proposition of existing goods and services
Value Proposition - Answer✔the value delivered by the film to a specific, targeted customer
segment and learn how to create a compelling value proposition
Digital Transformation - Answer✔profound transformation of business and organizational
activities, processes, competencies and models to fully leverage the changes and opportunities
of a mix of digital technologies. "Digital is the application of information and technology to raise
human performance."
artificial intelligence (AI) - Answer✔a sub-field of computer science. Its goal is to enable the
development of computers that are able to do things normally done by people - in particular,
things associated with people acting intelligently.
Cloud Computing - Answer✔storing and accessing data and programs over the internet instead
of your computer's hard drive. The cloud is just a metaphor for the internet.
Software as a Service (SaaS) - Answer✔the software is stored in the cloud and subscriber
companies access it as they need it for a fee.
T/F Men use the internet more than women? - Answer✔False: No significant differences in
internet usage between men and women or by ethnicity. There is a difference in age groups.
Direct Marketing Strategies - Answer✔Acquisiton -> Conversion -> Retention -> Value Growth
Actions Desired on the Internet - Answer✔To Keep the Visitor on the Site Longer
To Get The Visitor to Request More Information (To Inquire)
To Make a Sale
Geofencing (special offers) - Answer✔Based on location, ads when you are at a certain location,
can track return on investment by seeing which people actually went to the business after
seeing the ad
Customer Lifetime Value (CLV) - Answer✔the net present value of a future stream of net
revenue from an identified customer. The net present value of the customer revenue stream
minus the cost of acquiring and servicing the customer.
Interactive Channels - Answer✔allow for two-way dialogue between marketer and prospective
customer using direct response techniques or social media
2|Page
MKTG 4500 Test #1 Exam Questions And
Answers |Latest 2025 | Guaranteed Pass
The Virtuous Cycle and the Internet Boom - Answer✔Consumer Business Internet Access ->
Web Content -> Popular Fascination
Aftermath of the Internet - Answer✔Scale back and smarten up marketing expenditures:
Focus on customer acquisition costs (free shipping, free merchandise) and renewed emphasis
on analytics/ROI and sales funnel
Advanced Connection Devices - Answer✔cell phones to wireless systems- increase potential
online consumer audience. the internet of everything
Internet of Things (IoT) - Answer✔the network of physical objects accessed through the
internet. These objects contain embedded technology to interact with internal states or
external environment. Ex: Apple watch, home pod, alarm systems
Internet of Everything (IoE) - Answer✔Brining together people, processes, data, and things to
make networked connections and information more relevant and valuable than ever before-
turning information into actions that create new capabilities, richer experiences, and
unprecedented economic opportunity for businesses, individual, and countries
4 Pillars - Answer✔people, process, data, and things - builds on top of the Internet of things
with one pillar - things. IoE further advances the power of the internet to improve businesses
and industry outcomes and ultimately make people's lives better by adding to the progress of
the IoT
Virtual Reality (VR) - Answer✔video, audio, and sensors, transported into the digital
environment, immersed in environment. Embedding of graphics into actual settings.
Augmented Reality (AR) - Answer✔most accepted technology, Pokemon Go, taking what you
see in front of you and overlaying digital components. Takes a person's view of the real world
and adds digital information or data on top of it. (Google Glass)
Mixed Reality (MR) - Answer✔holograms, microsoft's version of augmented reality.
Combination of the two. The viewer sees the real world like AR at the same time sees
believable virtual objects.
1|Page
, ©FYNDLAY 2024/2025 ALL RIGHTS RESERVED 8:22PM. A+
1st Wave - Answer✔AOL, and other early portals, and early commerce firms like eBay and
Amazon
2nd Wave - Answer✔Google, Facebook, Apple, and Amazon Web Services
3rd Wave - Answer✔Uber, IBM, Internet of Everything
Digital Disruption - Answer✔the change that occurs when new digital technologies and business
models affect the value proposition of existing goods and services
Value Proposition - Answer✔the value delivered by the film to a specific, targeted customer
segment and learn how to create a compelling value proposition
Digital Transformation - Answer✔profound transformation of business and organizational
activities, processes, competencies and models to fully leverage the changes and opportunities
of a mix of digital technologies. "Digital is the application of information and technology to raise
human performance."
artificial intelligence (AI) - Answer✔a sub-field of computer science. Its goal is to enable the
development of computers that are able to do things normally done by people - in particular,
things associated with people acting intelligently.
Cloud Computing - Answer✔storing and accessing data and programs over the internet instead
of your computer's hard drive. The cloud is just a metaphor for the internet.
Software as a Service (SaaS) - Answer✔the software is stored in the cloud and subscriber
companies access it as they need it for a fee.
T/F Men use the internet more than women? - Answer✔False: No significant differences in
internet usage between men and women or by ethnicity. There is a difference in age groups.
Direct Marketing Strategies - Answer✔Acquisiton -> Conversion -> Retention -> Value Growth
Actions Desired on the Internet - Answer✔To Keep the Visitor on the Site Longer
To Get The Visitor to Request More Information (To Inquire)
To Make a Sale
Geofencing (special offers) - Answer✔Based on location, ads when you are at a certain location,
can track return on investment by seeing which people actually went to the business after
seeing the ad
Customer Lifetime Value (CLV) - Answer✔the net present value of a future stream of net
revenue from an identified customer. The net present value of the customer revenue stream
minus the cost of acquiring and servicing the customer.
Interactive Channels - Answer✔allow for two-way dialogue between marketer and prospective
customer using direct response techniques or social media
2|Page
