©FYNDLAY 2024/2025 ALL RIGHTS RESERVED 8:22PM. A+
MKTG 4500 Test 1 Exam Questions And
Answers |Latest 2025 | Guaranteed Pass
When was the concept of the internet established? - Answer✔1956 Dartmouth Artifical
Intelligence conference
When did researchers begin earnest work on the internet? - Answer✔1960s
What year was growth accelerated for the internet? - Answer✔after 1991
What is the virtuous cycle and the internet boom? - Answer✔1. consumer and business
internet access
2. web content
3. popular fascination
4. repeat
Boom and Busts - Answer✔- fascination with the web also has led to an infusion of investment
capital
- aggressive, expensive battle for customers doomed many start-ups
- greater discipline and more cost-effective marketing plans allowed the dot-com era to take
root
Boom and Busts Aftermath - Answer✔Scale back and smarten up marketing expenditures
-- focus on customer acquisition costs (ex. free shipping, free merch)
-- renewed emphasis on analytics/ROI and sales funnel
acquisition --> conversion --> retention --> value growth
What are two new technologies that will bring forward new opportunities? - Answer✔1.
advanced connection devices - from smart phones to home wi-fi -- increase the potential online
consumer audience
2. faster internet connections bringing marketing messages to the audience more swiftly
1|Page
, ©FYNDLAY 2024/2025 ALL RIGHTS RESERVED 8:22PM. A+
-- don't forget about dial-up! know yuor consumer
What is IoT? - Answer✔Internet of Things (IoT) is the network of physical objects accessed
through the internet.
IoT = rail road line, including the tracks and the connections
How can the Google Nest Thermostat improve your day to day activities? - Answer✔Google
Nest Thermostat notices you're away, it can have your dryer switch to a refresh mode when
your cycle ends so your clothes stay fresh and wrinkle-free
What is IoE? - Answer✔The Internet of Everything means bringing together people, processes,
data, and things to make networked connections and information more relevant and valuable
than ever before.
-- IoE is not just about allowing devices to talk to each other, it's about applying analytics to the
data to impact process and change decision making
IoE = The tracks, connections, trains, ticket machines, staff, customers, weather conditions, etc.
With IoE you have to consider all of the data passing between devices. Data between one
device can be in a completely different format for another, meaning that developers have to
spend time translating these data streams. Example = weather researchers analyzing global
trends, and having to constantly convert devices that report in Fahrenheit to Celsius.
Smart Grid would be an example.
True or False: Technology allows for the creation of virtual spaces to display information, tell
stories, educate, or amuse - Answer✔True
What is digital disruption? - Answer✔Digital disruption is the change that occurs when new
digital technologies and business models affect the value proposition of existing goods and
services
ex. Uber, Facebook, Alibaba, Airbnb
Disruption caused by AI, cloud computing - Answer✔Artificial intelligence is a sub-field of
computer science. Its goal is to enable the development of computers that are able to do things
normally done by people -- in particular, things associated with people acting intelligently
What does cloud computing mean? - Answer✔Cloud computing means storing and accessing
data and programs over the internet instead of your computer's hard drive. The cloud is just a
metaphor for the internet
What is a business model? - Answer✔Describes how the business will sustain itself -- how it will
generate revenue (Rappa)
2|Page
MKTG 4500 Test 1 Exam Questions And
Answers |Latest 2025 | Guaranteed Pass
When was the concept of the internet established? - Answer✔1956 Dartmouth Artifical
Intelligence conference
When did researchers begin earnest work on the internet? - Answer✔1960s
What year was growth accelerated for the internet? - Answer✔after 1991
What is the virtuous cycle and the internet boom? - Answer✔1. consumer and business
internet access
2. web content
3. popular fascination
4. repeat
Boom and Busts - Answer✔- fascination with the web also has led to an infusion of investment
capital
- aggressive, expensive battle for customers doomed many start-ups
- greater discipline and more cost-effective marketing plans allowed the dot-com era to take
root
Boom and Busts Aftermath - Answer✔Scale back and smarten up marketing expenditures
-- focus on customer acquisition costs (ex. free shipping, free merch)
-- renewed emphasis on analytics/ROI and sales funnel
acquisition --> conversion --> retention --> value growth
What are two new technologies that will bring forward new opportunities? - Answer✔1.
advanced connection devices - from smart phones to home wi-fi -- increase the potential online
consumer audience
2. faster internet connections bringing marketing messages to the audience more swiftly
1|Page
, ©FYNDLAY 2024/2025 ALL RIGHTS RESERVED 8:22PM. A+
-- don't forget about dial-up! know yuor consumer
What is IoT? - Answer✔Internet of Things (IoT) is the network of physical objects accessed
through the internet.
IoT = rail road line, including the tracks and the connections
How can the Google Nest Thermostat improve your day to day activities? - Answer✔Google
Nest Thermostat notices you're away, it can have your dryer switch to a refresh mode when
your cycle ends so your clothes stay fresh and wrinkle-free
What is IoE? - Answer✔The Internet of Everything means bringing together people, processes,
data, and things to make networked connections and information more relevant and valuable
than ever before.
-- IoE is not just about allowing devices to talk to each other, it's about applying analytics to the
data to impact process and change decision making
IoE = The tracks, connections, trains, ticket machines, staff, customers, weather conditions, etc.
With IoE you have to consider all of the data passing between devices. Data between one
device can be in a completely different format for another, meaning that developers have to
spend time translating these data streams. Example = weather researchers analyzing global
trends, and having to constantly convert devices that report in Fahrenheit to Celsius.
Smart Grid would be an example.
True or False: Technology allows for the creation of virtual spaces to display information, tell
stories, educate, or amuse - Answer✔True
What is digital disruption? - Answer✔Digital disruption is the change that occurs when new
digital technologies and business models affect the value proposition of existing goods and
services
ex. Uber, Facebook, Alibaba, Airbnb
Disruption caused by AI, cloud computing - Answer✔Artificial intelligence is a sub-field of
computer science. Its goal is to enable the development of computers that are able to do things
normally done by people -- in particular, things associated with people acting intelligently
What does cloud computing mean? - Answer✔Cloud computing means storing and accessing
data and programs over the internet instead of your computer's hard drive. The cloud is just a
metaphor for the internet
What is a business model? - Answer✔Describes how the business will sustain itself -- how it will
generate revenue (Rappa)
2|Page
