©FYNDLAY 2024/2025 ALL RIGHTS RESERVED 8:22PM. A+
MKTG 4500 - Test 3 Questions And Answers
|Latest 2025 | Guaranteed Pass
Encourage customers to _____ - Answer✔participate, co-create
Mobile Strategy parts: - Answer✔1. design
2. usability
3. traffic funnels
4. mobile content
5. mobile advertising
6. local opportunities
7. social
designing a mobile friendly site: - Answer✔- use responsive technology that makes web design
mobile
- simple design and navigation
- all content short and to the point (relevance)
- design forms for mobile use
- use geolocation technology
- easy to find and use contact information
- fast loading is essential
designing for successful user experience: - Answer✔- be sure content is the priamry focus
- long pages requiring scrolling are not friendly
- use menus that make it easy to move around
- layer content (main points on first page, details on secondary pages)
- be sure you are using relevant technology
1|Page
, ©FYNDLAY 2024/2025 ALL RIGHTS RESERVED 8:22PM. A+
- GPS, Click to call
- prepopulate forms
put the CTA on the first page
Above all, for Mobile Cx ______ - Answer✔Kiss -> simple really is better and dominant
considerations (fast loading and customer security)
effective mobile content - Answer✔- know what the audience is looking for/needs
- map the customer journey (know what device used at each stage)
- develop content for each micro-moment
- track the performance of content
- what was important at each stage of journey?
mobile marketing "best practices" - Answer✔- invest needed resources in mobile
- first contact must be satisfying
- cx must be consistently excellent/satisfying
- short copy and headlines, bold colors, minimalistic (fast loading) visuals
- use videos for engagement
- use location-based technology when relevant
- clickable phone numbers, interactive maps, and more
- track, analyze, and improve mobile campaigns
local mobile ads can be _____ - Answer✔powerful
geofencing is ________ - Answer✔a perimeter within which ads will be seen
contextual local _________ - Answer✔placing ads with channels; designed for local; yelp,
weather, etc.
majority of time spent on _____ - Answer✔mobile apps
facebook alone accounts for as much as _____ of time - Answer✔19% --> entertainment,
gaming, messaging are close behind
app retention is ______ - Answer✔very low
designing effective mobile apps - Answer✔- user task drive app features
- menus must be organized and use customer terminology
- back button = back one step, not beginning
2|Page
MKTG 4500 - Test 3 Questions And Answers
|Latest 2025 | Guaranteed Pass
Encourage customers to _____ - Answer✔participate, co-create
Mobile Strategy parts: - Answer✔1. design
2. usability
3. traffic funnels
4. mobile content
5. mobile advertising
6. local opportunities
7. social
designing a mobile friendly site: - Answer✔- use responsive technology that makes web design
mobile
- simple design and navigation
- all content short and to the point (relevance)
- design forms for mobile use
- use geolocation technology
- easy to find and use contact information
- fast loading is essential
designing for successful user experience: - Answer✔- be sure content is the priamry focus
- long pages requiring scrolling are not friendly
- use menus that make it easy to move around
- layer content (main points on first page, details on secondary pages)
- be sure you are using relevant technology
1|Page
, ©FYNDLAY 2024/2025 ALL RIGHTS RESERVED 8:22PM. A+
- GPS, Click to call
- prepopulate forms
put the CTA on the first page
Above all, for Mobile Cx ______ - Answer✔Kiss -> simple really is better and dominant
considerations (fast loading and customer security)
effective mobile content - Answer✔- know what the audience is looking for/needs
- map the customer journey (know what device used at each stage)
- develop content for each micro-moment
- track the performance of content
- what was important at each stage of journey?
mobile marketing "best practices" - Answer✔- invest needed resources in mobile
- first contact must be satisfying
- cx must be consistently excellent/satisfying
- short copy and headlines, bold colors, minimalistic (fast loading) visuals
- use videos for engagement
- use location-based technology when relevant
- clickable phone numbers, interactive maps, and more
- track, analyze, and improve mobile campaigns
local mobile ads can be _____ - Answer✔powerful
geofencing is ________ - Answer✔a perimeter within which ads will be seen
contextual local _________ - Answer✔placing ads with channels; designed for local; yelp,
weather, etc.
majority of time spent on _____ - Answer✔mobile apps
facebook alone accounts for as much as _____ of time - Answer✔19% --> entertainment,
gaming, messaging are close behind
app retention is ______ - Answer✔very low
designing effective mobile apps - Answer✔- user task drive app features
- menus must be organized and use customer terminology
- back button = back one step, not beginning
2|Page
