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MKTG 4500 Google Analytics Exam Questions
And Answers |Latest 2025 | Guaranteed Pass
Google analytics can collect behavioral data from which systems?
-E- commerce platforms
-mobile applications
-online point-of-sales systems
-systems not connected to the internet - Answer✔E- commerce platforms
mobile applications
online point-of-sales systems
To track website behavior data with google analytics, which steps will you need to complete?
-install google analytics software on your desktop
-create an analytics account
-add the analytics tracking code to each page of your site
-download the analytics app - Answer✔create an analytics account
-add the analytics tracking code to each page of your site
The analytics tracking code can collect which of the following?
-how many users visited a page
-language the browser is set to
-type of browser
-user's favorite website
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, ©FYNDLAY 2024/2025 ALL RIGHTS RESERVED 8:22PM. A+
-device and operating system - Answer✔-how many users visited a page
-language the browser is set to
-type of browser
-device and operating system
When will google analytics end a default session? - Answer✔when a user is inactive on your site
for 30 minutes or more or closes a browser window
T/F: once google analytics processes the data it collects, it's stored in a database where it can't
be changed. - Answer✔true
which of the following best represents the hierarchical structure of a google analytics account
from top to bottom? - Answer✔account>property>view
T/F: A user with "edit" permissions at the account level will automatically have "edit"
permissions at the property and view levels. - Answer✔True
To find your analytics tracking code, which sequence of steps should you follow? -
Answer✔"admin" tab> "tracking info">" tracking code"
To use Analytics to track user behavior on your website, what must you add to each page of
your site? - Answer✔Google Analytics tracking code
Where in the HTML of your webpage should you place Analytics tracking code? - Answer✔Just
before the closing</head> tag of your website
T/F: New views can include website data from before the view was created. - Answer✔False
If you delta a view, account administrators can recover the view using the "trash can" function
within how many days? - Answer✔35
Filters allow you to:
- exclude data from a view
-include data in a view
-modify which data appears in your reports
- all of the above - Answer✔all of the above
T/F: Google Analytics filters data in the order in which the filters are set. - Answer✔true
Why is it important to keep one unfiltered view when using filters with Google Analytics ? -
Answer✔to ensure you can always access the original data
T/F: Filters allow you to reprocess historical data from before the filter was applied. -
Answer✔false
2|Page
MKTG 4500 Google Analytics Exam Questions
And Answers |Latest 2025 | Guaranteed Pass
Google analytics can collect behavioral data from which systems?
-E- commerce platforms
-mobile applications
-online point-of-sales systems
-systems not connected to the internet - Answer✔E- commerce platforms
mobile applications
online point-of-sales systems
To track website behavior data with google analytics, which steps will you need to complete?
-install google analytics software on your desktop
-create an analytics account
-add the analytics tracking code to each page of your site
-download the analytics app - Answer✔create an analytics account
-add the analytics tracking code to each page of your site
The analytics tracking code can collect which of the following?
-how many users visited a page
-language the browser is set to
-type of browser
-user's favorite website
1|Page
, ©FYNDLAY 2024/2025 ALL RIGHTS RESERVED 8:22PM. A+
-device and operating system - Answer✔-how many users visited a page
-language the browser is set to
-type of browser
-device and operating system
When will google analytics end a default session? - Answer✔when a user is inactive on your site
for 30 minutes or more or closes a browser window
T/F: once google analytics processes the data it collects, it's stored in a database where it can't
be changed. - Answer✔true
which of the following best represents the hierarchical structure of a google analytics account
from top to bottom? - Answer✔account>property>view
T/F: A user with "edit" permissions at the account level will automatically have "edit"
permissions at the property and view levels. - Answer✔True
To find your analytics tracking code, which sequence of steps should you follow? -
Answer✔"admin" tab> "tracking info">" tracking code"
To use Analytics to track user behavior on your website, what must you add to each page of
your site? - Answer✔Google Analytics tracking code
Where in the HTML of your webpage should you place Analytics tracking code? - Answer✔Just
before the closing</head> tag of your website
T/F: New views can include website data from before the view was created. - Answer✔False
If you delta a view, account administrators can recover the view using the "trash can" function
within how many days? - Answer✔35
Filters allow you to:
- exclude data from a view
-include data in a view
-modify which data appears in your reports
- all of the above - Answer✔all of the above
T/F: Google Analytics filters data in the order in which the filters are set. - Answer✔true
Why is it important to keep one unfiltered view when using filters with Google Analytics ? -
Answer✔to ensure you can always access the original data
T/F: Filters allow you to reprocess historical data from before the filter was applied. -
Answer✔false
2|Page
