Quality, features, style & design
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Good and services attributes
Max sales
Declining profits
,Saturation of market
Max # of competitors
Focus: defense of market share
Product modifications
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Maturity stage
Describes the rationale of how an organization creates, delivers, and captures value;
creation of this is part of business strategy
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Business model
Product that has low market share but has a high potential for market growth. We
aren't certain yet about its customer segmentation because we are still listening to the
market. Still in investment phase.
BUILD strategy.
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What is a Question Mark product?
The portion of a market controlled by a particular company or product (how much of
the market you own). Y-axis
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, What is market share?
Creating new products in the same category using the existing brand (i.e. new
motorcycle at Harley)
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Line extension
Stepped price levels create an association of different quality levels i.e. Cars
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Product line pricing
Totality of features and attributes that affect how a product looks, feels and functions
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Product design
Insufficient up-front homework, lack of customer input, scope creep, functional silos,
lack of focus, lack of competency
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, What are other reasons for new product failure?
The process by which a new product or service is introduced into the general market.
Initial intro, mass production, adoption
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Commercialization
Loss of alliances, price inflation/deflation, strong competition, competitors' new
products and innovation
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Threats
Strategy
Structure
Systems
Style
Staff
Skills
Shared Values (at the core)
Give this one a try later!
McKinsey Seven-S Framework
Give this one a try later!
Good and services attributes
Max sales
Declining profits
,Saturation of market
Max # of competitors
Focus: defense of market share
Product modifications
Give this one a try later!
Maturity stage
Describes the rationale of how an organization creates, delivers, and captures value;
creation of this is part of business strategy
Give this one a try later!
Business model
Product that has low market share but has a high potential for market growth. We
aren't certain yet about its customer segmentation because we are still listening to the
market. Still in investment phase.
BUILD strategy.
Give this one a try later!
What is a Question Mark product?
The portion of a market controlled by a particular company or product (how much of
the market you own). Y-axis
Give this one a try later!
, What is market share?
Creating new products in the same category using the existing brand (i.e. new
motorcycle at Harley)
Give this one a try later!
Line extension
Stepped price levels create an association of different quality levels i.e. Cars
Give this one a try later!
Product line pricing
Totality of features and attributes that affect how a product looks, feels and functions
Give this one a try later!
Product design
Insufficient up-front homework, lack of customer input, scope creep, functional silos,
lack of focus, lack of competency
Give this one a try later!
, What are other reasons for new product failure?
The process by which a new product or service is introduced into the general market.
Initial intro, mass production, adoption
Give this one a try later!
Commercialization
Loss of alliances, price inflation/deflation, strong competition, competitors' new
products and innovation
Give this one a try later!
Threats
Strategy
Structure
Systems
Style
Staff
Skills
Shared Values (at the core)
Give this one a try later!
McKinsey Seven-S Framework
