Rhetor - Answers any person, group, or institution that uses rhetoric
rhetorical persona - Answers The ethos, roles, identity, and image a rhetor constructs and performs. A
persona is something a rhetor does, not something a rhetor innately is.
Facets of rhetorical persona - Answers Ethos, roles, identity, and image are interlocking parts and facets
of a person's persona. Facets offer a distinct perspective
Ethos - Answers practical goodwill, virtue, and goodwill
roles - Answers social roles you take on that have particular functions, qualities, characteristics, and
communication patterns (student, child, friend, sibling)
identity - Answers physical and or behavioral attributes that make a person recognizable as a member of
a group. (intersectionality and strategic essentialism)
Intersectionality - Answers how social categories, operate not as individual or mutually exclusive
entities, but build on each other and work together, producing overlapping and interrelated privileges
and disadvantages
Strategic essentialism - Answers intentionally foregrounding one aspect of identity in your rhetorical
persona. The process of making an identity ingredient the core part of ones persona which legitimizes
the right to speak.
image - Answers a verbal and visual representation, emphasizing particular qualities and characteristics,
that creates a perception of the rhetoric in the audience's mind.
cautions about studying rhetoric - Answers -The rhetor's intent does not determine the meaning of a
text
-No text has a single author
-Rhetors are rhetorical constructions of others
-Algorithms and AI contribute to texts
audience - Answers any person who hears, reads, or sees a symbolic action; the group targeted by a
message, even if it is not present; or the group capable of acting in response to the message. (221)
rhetorical audience - Answers those audience members who are capable of being influenced by the
message and of bringing about the action called for (Lloyd Bitzer) (222)
adapting to an actual audience - Answers identification, pathos, and public emotions