MKTG 4500 Test #1 Questions and
Answers 100% Pass
The Virtuous Cycle and the Internet Boom - ✔✔Consumer Business Internet Access ->
Web Content -> Popular Fascination
Aftermath of the Internet - ✔✔Scale back and smarten up marketing expenditures:
Focus on customer acquisition costs (free shipping, free merchandise) and renewed
emphasis on analytics/ROI and sales funnel
Advanced Connection Devices - ✔✔cell phones to wireless systems- increase potential
online consumer audience. the internet of everything
Internet of Things (IoT) - ✔✔the network of physical objects accessed through the
internet. These objects contain embedded technology to interact with internal states or
external environment. Ex: Apple watch, home pod, alarm systems
Internet of Everything (IoE) - ✔✔Brining together people, processes, data, and things to
make networked connections and information more relevant and valuable than ever
before-turning information into actions that create new capabilities, richer experiences,
and unprecedented economic opportunity for businesses, individual, and countries
100% Pass Guarantee Olivia West, All Rights Reserved © 2025 1
, 4 Pillars - ✔✔people, process, data, and things - builds on top of the Internet of things
with one pillar - things. IoE further advances the power of the internet to improve
businesses and industry outcomes and ultimately make people's lives better by adding
to the progress of the IoT
Virtual Reality (VR) - ✔✔video, audio, and sensors, transported into the digital
environment, immersed in environment. Embedding of graphics into actual settings.
Augmented Reality (AR) - ✔✔most accepted technology, Pokemon Go, taking what you
see in front of you and overlaying digital components. Takes a person's view of the real
world and adds digital information or data on top of it. (Google Glass)
Mixed Reality (MR) - ✔✔holograms, microsoft's version of augmented reality.
Combination of the two. The viewer sees the real world like AR at the same time sees
believable virtual objects.
1st Wave - ✔✔AOL, and other early portals, and early commerce firms like eBay and
Amazon
2nd Wave - ✔✔Google, Facebook, Apple, and Amazon Web Services
3rd Wave - ✔✔Uber, IBM, Internet of Everything
Digital Disruption - ✔✔the change that occurs when new digital technologies and
business models affect the value proposition of existing goods and services
100% Pass Guarantee Olivia West, All Rights Reserved © 2025 2
Answers 100% Pass
The Virtuous Cycle and the Internet Boom - ✔✔Consumer Business Internet Access ->
Web Content -> Popular Fascination
Aftermath of the Internet - ✔✔Scale back and smarten up marketing expenditures:
Focus on customer acquisition costs (free shipping, free merchandise) and renewed
emphasis on analytics/ROI and sales funnel
Advanced Connection Devices - ✔✔cell phones to wireless systems- increase potential
online consumer audience. the internet of everything
Internet of Things (IoT) - ✔✔the network of physical objects accessed through the
internet. These objects contain embedded technology to interact with internal states or
external environment. Ex: Apple watch, home pod, alarm systems
Internet of Everything (IoE) - ✔✔Brining together people, processes, data, and things to
make networked connections and information more relevant and valuable than ever
before-turning information into actions that create new capabilities, richer experiences,
and unprecedented economic opportunity for businesses, individual, and countries
100% Pass Guarantee Olivia West, All Rights Reserved © 2025 1
, 4 Pillars - ✔✔people, process, data, and things - builds on top of the Internet of things
with one pillar - things. IoE further advances the power of the internet to improve
businesses and industry outcomes and ultimately make people's lives better by adding
to the progress of the IoT
Virtual Reality (VR) - ✔✔video, audio, and sensors, transported into the digital
environment, immersed in environment. Embedding of graphics into actual settings.
Augmented Reality (AR) - ✔✔most accepted technology, Pokemon Go, taking what you
see in front of you and overlaying digital components. Takes a person's view of the real
world and adds digital information or data on top of it. (Google Glass)
Mixed Reality (MR) - ✔✔holograms, microsoft's version of augmented reality.
Combination of the two. The viewer sees the real world like AR at the same time sees
believable virtual objects.
1st Wave - ✔✔AOL, and other early portals, and early commerce firms like eBay and
Amazon
2nd Wave - ✔✔Google, Facebook, Apple, and Amazon Web Services
3rd Wave - ✔✔Uber, IBM, Internet of Everything
Digital Disruption - ✔✔the change that occurs when new digital technologies and
business models affect the value proposition of existing goods and services
100% Pass Guarantee Olivia West, All Rights Reserved © 2025 2
