MKTG 4500 Final Exam Questions with Complete
Solutions 2024-025//LATEST VERSION
Which of the following social media expense do you want to track so you can
calculate ROI on your marketing campaigns?
Work hours
Agency or freelance costs
Social media software and services
Content development expenses
All the above - (answer)All of the above
True or false: Ephemeral stories are quick bits of content, both video and photo,
often with fun filters and "stickers" that disappear after a short period of time (1-
24 hours). - (answer)True
Which network has the longest life for a piece of content?
Facebook
LinkedIn
Snapchat
Pinterest - (answer)Pinterest
,True or false? A buyer persona is as important as business objectives when
developing a social media strategy. - (answer)True
Why would you want a service to help you manage and discover influence?
To help you discover what hashtags are working the best
To determine which channels are the most important
To know what type of customer information to regularly monitor
To identify individuals who have the biggest following and high social clout -
(answer)To identify individuals who have the biggest following and high social
clout
True or false? The best way to choose the right social media tool is to think about
your business goals, then narrow down your choices based on that goal criteria. -
(answer)True
What do senior leaders care about when it comes to your social media plan?
Choose all that apply.
Sentiment
Competitive advantage
Click-through rates
Customer satisfaction
,Number of social followers - (answer)Competitive Advantage & Customer
Satisfaction
True or false? Simon Sinek says that people want to buy what you have. They
don't care about what you believe. - (answer)False
True or False? In social media, a service level agreement (SLA) refers to how much
time passes between when a customer reaches out and when the company
responds. - (answer)True
What is the biggest challenge that most social media practitioners have?
Hiring the right number of people
Developing the right amount of content
Getting executive buy-in for social ideas
Retaining customers - (answer)Getting executive buy-in for social ideas
Which of the below is not one of the five types of social media models?
Distributed
Dandelion
Holistic
Hub and Spoke - (answer)Distributed
, Which of the following is NOT a benefit of having a social media strategy?
Social media helps you expand your other marketing efforts.
Social media helps you attract buyers.
Social media helps you send better emails.
Social media is a key driver for word-of-mouth marketing. - (answer)Social media
helps you send better emails
True or False? You should revisit your KPIs every 18 months. - (answer)False
When it comes to social listening, how do you know which social networks to start
with?
Start with the social networks your buyer personas use to learn about and
interact with brands.
Facebook has over two billion monthly active users, so start there.
Create an account on all of them, and see which ones your audience gravitates
towards.
If you haven't started your social presence by now, unfortunately it's too late. -
(answer)Start with the social networks your buyer personas use to learn about
and interact with brands.
How can social media monitoring inform your sales and product teams?
Solutions 2024-025//LATEST VERSION
Which of the following social media expense do you want to track so you can
calculate ROI on your marketing campaigns?
Work hours
Agency or freelance costs
Social media software and services
Content development expenses
All the above - (answer)All of the above
True or false: Ephemeral stories are quick bits of content, both video and photo,
often with fun filters and "stickers" that disappear after a short period of time (1-
24 hours). - (answer)True
Which network has the longest life for a piece of content?
Snapchat
Pinterest - (answer)Pinterest
,True or false? A buyer persona is as important as business objectives when
developing a social media strategy. - (answer)True
Why would you want a service to help you manage and discover influence?
To help you discover what hashtags are working the best
To determine which channels are the most important
To know what type of customer information to regularly monitor
To identify individuals who have the biggest following and high social clout -
(answer)To identify individuals who have the biggest following and high social
clout
True or false? The best way to choose the right social media tool is to think about
your business goals, then narrow down your choices based on that goal criteria. -
(answer)True
What do senior leaders care about when it comes to your social media plan?
Choose all that apply.
Sentiment
Competitive advantage
Click-through rates
Customer satisfaction
,Number of social followers - (answer)Competitive Advantage & Customer
Satisfaction
True or false? Simon Sinek says that people want to buy what you have. They
don't care about what you believe. - (answer)False
True or False? In social media, a service level agreement (SLA) refers to how much
time passes between when a customer reaches out and when the company
responds. - (answer)True
What is the biggest challenge that most social media practitioners have?
Hiring the right number of people
Developing the right amount of content
Getting executive buy-in for social ideas
Retaining customers - (answer)Getting executive buy-in for social ideas
Which of the below is not one of the five types of social media models?
Distributed
Dandelion
Holistic
Hub and Spoke - (answer)Distributed
, Which of the following is NOT a benefit of having a social media strategy?
Social media helps you expand your other marketing efforts.
Social media helps you attract buyers.
Social media helps you send better emails.
Social media is a key driver for word-of-mouth marketing. - (answer)Social media
helps you send better emails
True or False? You should revisit your KPIs every 18 months. - (answer)False
When it comes to social listening, how do you know which social networks to start
with?
Start with the social networks your buyer personas use to learn about and
interact with brands.
Facebook has over two billion monthly active users, so start there.
Create an account on all of them, and see which ones your audience gravitates
towards.
If you haven't started your social presence by now, unfortunately it's too late. -
(answer)Start with the social networks your buyer personas use to learn about
and interact with brands.
How can social media monitoring inform your sales and product teams?
