SPMT 370-Exam 1 Questions with 100% Correct
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-examine consumers needs
-select best way to meet those wants (targeting and positioning)
, Basic marketing philosophy Utilitarian value
Social comparisons P's of marketing
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2 of 64
Term
Perceived risk is the extent to which the consumer anticipates:
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Individual characteristics the activities oriented toward a
-values, motivation, personality, specific, intended purchase or
lifestyle, self image, emotions purchases
-Negative consequences or
Affective, behavioral, cognitive
outcomes to emerge
(mental thinking element), enduring
-Positive consequences or
(loyal consumer, highly attached)
outcomes to not emerge
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3 of 64
,Definition
the recreationally oriented activities designed to provide interest,
excitement, relaxation, fun, social interaction, or some other desired
feeling
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acquisitional shopping experiential shopping
epistemic shopping impulsive shopping
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4 of 64
Definition
A group of people who share similar values, interests, and tastes that
are subsumed within a larger culture
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Micro-culture Mainstream Culture
Schema Co-cultures
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5 of 64
Definition
the activities oriented toward a specific, intended purchase or
purchases
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epistemic shopping acquisitional shopping
impulsive shopping experiential shopping
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Answers | Verified | Latest Update
-examine consumers needs
-select best way to meet those wants (targeting and positioning)
, Basic marketing philosophy Utilitarian value
Social comparisons P's of marketing
Don't know?
2 of 64
Term
Perceived risk is the extent to which the consumer anticipates:
Give this one a try later!
Individual characteristics the activities oriented toward a
-values, motivation, personality, specific, intended purchase or
lifestyle, self image, emotions purchases
-Negative consequences or
Affective, behavioral, cognitive
outcomes to emerge
(mental thinking element), enduring
-Positive consequences or
(loyal consumer, highly attached)
outcomes to not emerge
Don't know?
3 of 64
,Definition
the recreationally oriented activities designed to provide interest,
excitement, relaxation, fun, social interaction, or some other desired
feeling
Give this one a try later!
acquisitional shopping experiential shopping
epistemic shopping impulsive shopping
Don't know?
4 of 64
Definition
A group of people who share similar values, interests, and tastes that
are subsumed within a larger culture
Give this one a try later!
Micro-culture Mainstream Culture
Schema Co-cultures
, Don't know?
5 of 64
Definition
the activities oriented toward a specific, intended purchase or
purchases
Give this one a try later!
epistemic shopping acquisitional shopping
impulsive shopping experiential shopping
Don't know?
