ENT101 Exam Study Questions and Answers
|Latest Update
framework - ANS What
who
where
why
how
What - ANS what is it
what is the challenge
what is the issue
who - ANS who does this consider an issue
where - ANS where is this issue
why - ANS why is it an issue
how did it become an issue
why has it not been solved
how - ANS how do we understand this issue
how did this issue become a problem
how does it affect everyone
how bad it is
theory of change - ANS Explanation and justification for why you are about to embark on this
social venture you are planning
, why it will work
why people should join you and invest resources in your solution
it bridges the gap between the challenge you have characterized and the measurable change
you are aiming to achieve
five P's - ANS product
place
price
positioning
promotion
five C's - ANS customer
co-creation
cost
Competitors
collaborators
market analysis - ANS who are the customers
demographics
behaviors patterns
lifestyle characteristics
Competitive analysis - ANS identifies the competition and how unique your solution is relative
to theirs
social value proposition
unique selling point
Focus on the product/services
|Latest Update
framework - ANS What
who
where
why
how
What - ANS what is it
what is the challenge
what is the issue
who - ANS who does this consider an issue
where - ANS where is this issue
why - ANS why is it an issue
how did it become an issue
why has it not been solved
how - ANS how do we understand this issue
how did this issue become a problem
how does it affect everyone
how bad it is
theory of change - ANS Explanation and justification for why you are about to embark on this
social venture you are planning
, why it will work
why people should join you and invest resources in your solution
it bridges the gap between the challenge you have characterized and the measurable change
you are aiming to achieve
five P's - ANS product
place
price
positioning
promotion
five C's - ANS customer
co-creation
cost
Competitors
collaborators
market analysis - ANS who are the customers
demographics
behaviors patterns
lifestyle characteristics
Competitive analysis - ANS identifies the competition and how unique your solution is relative
to theirs
social value proposition
unique selling point
Focus on the product/services