CMU CMICH Study Guide Test.
Opportunities - CORRECT ANSWER Elements and conditions in a company's environment that allow it to
formulate and implement strategies that enable it to become more profitable
Threats - CORRECT ANSWER elements in the external environment that could endanger the integrity
and profitability of the company's business
Industry - CORRECT ANSWER A group of companies offering products or services that are close to
substitutes for each other
Competitors - CORRECT ANSWER Those who serve the same basic customer needs as other businesses
External Analysis - CORRECT ANSWER Identifying the industry within which a company competes
Industry boundary - CORRECT ANSWER Basic customer needs that are served by a market
Industry sector - CORRECT ANSWER A group of closely related industries
Market segments - CORRECT ANSWER Distinct groups of customers within a market that can be
differentiated from each other on the basis of their individual attributes and specific demands
Industry competitive analysis - CORRECT ANSWER Begins by focusing upon the overall industry in which
a firm competes before market segments or sector-level issues are considered
Porter's 5 Forces Model - CORRECT ANSWER 1. Threat of new entrants
2. Bargaining power of buyers
, 3. Bargaining power of suppliers
4. Risk of substitutes
5. Rivalry among competitors
Potential competitors - CORRECT ANSWER Companies that are not currently in an industry, but have the
capability to do so if they choose
Threat of new entrants - CORRECT ANSWER 1. Economies of scale
2. Brand loyalty
3. Absolute cost advantages
4. customer switching costs
5. Government regulations
Economies of scale - CORRECT ANSWER Reductions in unit costs attributed to a larger output
Brand Loyalty - CORRECT ANSWER Preference of consumers for the products of established companies
Absolute cost advantage - CORRECT ANSWER enjoyed by incumbents in an industry and that new
entrants cannot expect to match
switching costs - CORRECT ANSWER costs that consumers must bear to switch from the products
offered by one established company to the products offered by a new entrant
Government regulations - CORRECT ANSWER Height of barriers to entry is one of the most important
determinants of profit rates within an industry
Rivalry among competitors - CORRECT ANSWER 1. Industry competitive structure
2. Industry demand
3. cost conditions
4. Exit Barriers