HRTM 110 (Test 2) Question and answers
rated A+
Cruising History - correct answer Prior to the 1830's water travel was
primarily used for immigration, trade or war
First recognized inventor of cruising was Peninsula and Oriental Steam
Navigation Company (P&O)
Traveling by sea became popular among the wealthy in the early 1900's
Cruising Today - correct answer Steady growth over the past 10+ years
$30+ billion industry
Tapped into 10% of the potential cruise market
51 million of North Americans plan to cruise
11 million passengers take cruise each year @ $500/ticket + drinks/etc.
Massive economic impact
Cruise Market - correct answer Ranges from senior citizens to married
couples
The average passenger:
49 years old
Married
No children in the household
Household income $79,000
Usually travel with family members
Most cruises - 7 days or less
Passengers spend more per day on short cruise than on longer one
Shorter trips = younger passengers
,2-3 weeks = middle-aged passengers
Perpetual cruises = 3-5 months aboard
Privileged voyagers = elite ships, income $200,000++
Types of Markets - correct answer Mass market - people with incomes in the
$30K - $60K range
Discounts common
Average cost per day $100-$300 per day
Carnival Cruise Line, Disney Cruises, Norwegian
Middle market - people with incomes in the $60K - $80K range
$250-$500 per day
Superior meals, attentive service
Ships are stylish, comfortable, each vessel own personality
750 to 1000 passengers (Holland American, Cunard Lines, etc.)
Luxury market - people with incomes above $80K
More than $500 per day
Smaller ships, 700 passengers
Superior service, receive top accolades from travel industry - Sea Goddess I
& II, Seabourn Spirit, etc.
Types of Cruises - correct answer Coastal
Offered N. Europe, US, Mexico
Significantly smaller, sail closer to land, seek out areas not accessible to
larger ships (see more than a destination's main ports)
Entertainment and amenities on board limited
River
, friendly & international atmosphere (lacking in size & luxury) - feel of a small
hotel (3-4 decks, AC, observation lounge, bar, pool, sauna, gym, massage,
salon), high quality meals
Popular in Europe, China, Russia, Egypt, Australia
Sail cruises
Day has no rigid structure, two types
Crew takes care of the ship's needs
Expeditions and natural cruises
Passengers play an active part of the trip (exploring & studying nature)
Lectures from naturalists, scientists, historians, etc.
Types of Cruises cont..... - correct answer Steam boating
Unique to US (Mark Twain & Mississippi river)
Great for exploring American folklore and eating 'real' food
Feature theme cruises (sports, music, health & fitness)
Adventure
Alaska, Amazon River, Galapagos, Greenland, etc.
World cruises
3 - 6 months, ranging from $3,00 to $300,000 per day per person
Luxurious accommodation, F&B, entertainment, sightseeing, excursions
Crossings
sailing across Northern Atlantic Ocean
Romantic & magical
Lasting from one to two weeks
Specialty and theme cruises
Target: experienced cruiser who are looking for something more than
convenient cruise (e.g. art, ecotourism, art, theater, etc.)
rated A+
Cruising History - correct answer Prior to the 1830's water travel was
primarily used for immigration, trade or war
First recognized inventor of cruising was Peninsula and Oriental Steam
Navigation Company (P&O)
Traveling by sea became popular among the wealthy in the early 1900's
Cruising Today - correct answer Steady growth over the past 10+ years
$30+ billion industry
Tapped into 10% of the potential cruise market
51 million of North Americans plan to cruise
11 million passengers take cruise each year @ $500/ticket + drinks/etc.
Massive economic impact
Cruise Market - correct answer Ranges from senior citizens to married
couples
The average passenger:
49 years old
Married
No children in the household
Household income $79,000
Usually travel with family members
Most cruises - 7 days or less
Passengers spend more per day on short cruise than on longer one
Shorter trips = younger passengers
,2-3 weeks = middle-aged passengers
Perpetual cruises = 3-5 months aboard
Privileged voyagers = elite ships, income $200,000++
Types of Markets - correct answer Mass market - people with incomes in the
$30K - $60K range
Discounts common
Average cost per day $100-$300 per day
Carnival Cruise Line, Disney Cruises, Norwegian
Middle market - people with incomes in the $60K - $80K range
$250-$500 per day
Superior meals, attentive service
Ships are stylish, comfortable, each vessel own personality
750 to 1000 passengers (Holland American, Cunard Lines, etc.)
Luxury market - people with incomes above $80K
More than $500 per day
Smaller ships, 700 passengers
Superior service, receive top accolades from travel industry - Sea Goddess I
& II, Seabourn Spirit, etc.
Types of Cruises - correct answer Coastal
Offered N. Europe, US, Mexico
Significantly smaller, sail closer to land, seek out areas not accessible to
larger ships (see more than a destination's main ports)
Entertainment and amenities on board limited
River
, friendly & international atmosphere (lacking in size & luxury) - feel of a small
hotel (3-4 decks, AC, observation lounge, bar, pool, sauna, gym, massage,
salon), high quality meals
Popular in Europe, China, Russia, Egypt, Australia
Sail cruises
Day has no rigid structure, two types
Crew takes care of the ship's needs
Expeditions and natural cruises
Passengers play an active part of the trip (exploring & studying nature)
Lectures from naturalists, scientists, historians, etc.
Types of Cruises cont..... - correct answer Steam boating
Unique to US (Mark Twain & Mississippi river)
Great for exploring American folklore and eating 'real' food
Feature theme cruises (sports, music, health & fitness)
Adventure
Alaska, Amazon River, Galapagos, Greenland, etc.
World cruises
3 - 6 months, ranging from $3,00 to $300,000 per day per person
Luxurious accommodation, F&B, entertainment, sightseeing, excursions
Crossings
sailing across Northern Atlantic Ocean
Romantic & magical
Lasting from one to two weeks
Specialty and theme cruises
Target: experienced cruiser who are looking for something more than
convenient cruise (e.g. art, ecotourism, art, theater, etc.)
