Guide Exam And Actual Answers.
Pull factors - Answer Factors that entice firms into new markets and are the opportunities that
businesses can take advantage of when selling into overseas markets
Push factors - Answer Factors in the existing market that encourage an organisation to seek
international opportunities
Risk - Answer The probability of a (bad) event happening multiplied by its (negative) impact
Saturation - Answer The point when most of the customers who want to buy a product already have it,
or there is limited remaining opportunity for growth in sales
Disposable income - Answer The amount of money that a person has left over after they have paid
their taxes, national insurance and other deductions
Exchange rate - Answer The price of one currency against another
Infrastructure - Answer The basic systems, facilities, services and capital equipment required for a
country's economy to function, which might include its roads, communication systems and power
services
Reshoring - Answer Bringing production back home after using foreign production facilities for a period
of time
Trade bloc - Answer A group of countries situated in the same region that join together and enjoy trade
free of tariffs, quotas and other forms of trade barrier
Intellectual property - Answer A product that is a creation of the mind, such as an invention, literary
work or artwork, that the law protects from unauthorised use by others. Types include patents,
copyrights and trademarks.