C201 Pre-assessment QUESTIONS AND VERIFIED
ANSWERS
Which part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization? - ANS Evaluating results
What is the result of a company increasing the delegation of authority and the span of
control? - ANS Increased number of direct reports per manager
Which two key elements does an effective organization include? - ANS Human interaction,
structure
Why does a line organizational structure function most effectively in a crisis situation? - ANS
It established a direct flow of authority
A company might divide itself into smaller groups that best match the types of customers it
service. this is an example of - ANS Departmentalization
Which primary driver does management use for an organization's structure? - ANS
Achievement of company goals
Which step in the organizing process results in management group work activities into units
within the organization? - ANS Departmentalization
A high tech startup company is launching a marketing campaign for its new social media
portal by highlighting how the portal exceeds the connectivity and collaboration capabilities
of all other social media sits. Which type of competitive advantage is this company
leveraging? - ANS Product
, Which marketing strategy is devoted to maintaining continuous bottom line prices than
relying on short term price cutting tactics such as cents off coupons, rebates, and special
sales? - ANS Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? - ANS When demand for the product is driven by the
end user
Which marketing tool is essential to building an effective relationship marketing campaign?
- ANS An affinity program
Which element of the promotional mix has the advantage of messaging that can be tailored
for each customer, but the disadvantage of a high cost per contact? - ANS Personal Selling
What three factors should be addressed in a successful marketing plan? Choose 3 answers.
- ANS Target Market, Sales revenue goals, Plan implementation timeline (not on list,
marketing budget)
Which three characteristics are measured in demographic segmentation? Choose 3 answers
- ANS Race and ethnicity, Income, Household size
In which three ways does business-buying behavior differ from consumer-buying behavior?
Choose 3 answers - ANS Buyers face organizational influences in addition to their own
preferences, purchasers often invite selected providers to bid on a purchase, a group or
committee often makes decisions
Which three conditions, in a global selling environment, should a small company leverage to
create a competitive advantage? Choose 3 answers - ANS Availability of capital, mobility of
labor, local labor costs
ANSWERS
Which part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization? - ANS Evaluating results
What is the result of a company increasing the delegation of authority and the span of
control? - ANS Increased number of direct reports per manager
Which two key elements does an effective organization include? - ANS Human interaction,
structure
Why does a line organizational structure function most effectively in a crisis situation? - ANS
It established a direct flow of authority
A company might divide itself into smaller groups that best match the types of customers it
service. this is an example of - ANS Departmentalization
Which primary driver does management use for an organization's structure? - ANS
Achievement of company goals
Which step in the organizing process results in management group work activities into units
within the organization? - ANS Departmentalization
A high tech startup company is launching a marketing campaign for its new social media
portal by highlighting how the portal exceeds the connectivity and collaboration capabilities
of all other social media sits. Which type of competitive advantage is this company
leveraging? - ANS Product
, Which marketing strategy is devoted to maintaining continuous bottom line prices than
relying on short term price cutting tactics such as cents off coupons, rebates, and special
sales? - ANS Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? - ANS When demand for the product is driven by the
end user
Which marketing tool is essential to building an effective relationship marketing campaign?
- ANS An affinity program
Which element of the promotional mix has the advantage of messaging that can be tailored
for each customer, but the disadvantage of a high cost per contact? - ANS Personal Selling
What three factors should be addressed in a successful marketing plan? Choose 3 answers.
- ANS Target Market, Sales revenue goals, Plan implementation timeline (not on list,
marketing budget)
Which three characteristics are measured in demographic segmentation? Choose 3 answers
- ANS Race and ethnicity, Income, Household size
In which three ways does business-buying behavior differ from consumer-buying behavior?
Choose 3 answers - ANS Buyers face organizational influences in addition to their own
preferences, purchasers often invite selected providers to bid on a purchase, a group or
committee often makes decisions
Which three conditions, in a global selling environment, should a small company leverage to
create a competitive advantage? Choose 3 answers - ANS Availability of capital, mobility of
labor, local labor costs
