Management 3300 Christianson Final Exam
with Complete Solutions| Latest Update
overall spending for online ad campaigns worldwide is lower than for television Correct Ans-
false
the original language used to create web pages is called ______ Correct Ans-hypertext
markup language
AJAX is a mix of technologies that builds on Javascript and draws on live data to create
interactive online displays Correct Ans-true
leading authority on competitive strategy and the competitiveness and economic development
of nations, states, and regions Correct Ans-michael porter
drawback of the hierarchical website architecture Correct Ans-it is difficult to locate info that
does not easily fit into, or that spans across, categories
________ a website structure that guides visitors step by step through a transaction, survey, or
learning module Correct Ans-sequential architecture
the least effective option for a user interface design Correct Ans-letting users now in an
indirect way when something on the website changes, or the user has completed the action
_______ is an internet marketing strategy used to increase the quantity and quality of traffic
from search engines, often by improving the site's position is result lists Correct Ans-search
engine optimization
the click-through rate (CTR) is computed as ____ Correct Ans-the number of visitors who
click on the ad divided by the number of impressions
,mistakes made by user when they attempt to accomplish a task and how easy it is to recover
from those mistakes Correct Ans-error rate
a ______ is an e-commerce application that facilitates online shopping by mediating the
interconnections to the merchant's bank, the bank or tore entity that issued the card, and then
back to the original website to approve or decline the purchase Correct Ans-payment
gateway cy
when someone registers a domain name that is a company's trademark, hoping to resell it to
the company at an exorbitant profit is called ______ Correct Ans-cybersquatting
which of the following is a characteristic of best-of-breed suites Correct Ans-they match user
requirements closely
exception reports that are generated by financial information systems help organizations
primarily in _____ Correct Ans-spotting fraudulent transactions and mistakes that require a
manual review
a disadvantage of the engineered suite Correct Ans-high switching costs
which of the following is a function of transportation management software Correct Ans-
fleet routing and scheduling
giving clear definitions and tags to financial terms using extensible Business Reporting Language
(XBRL) makes data Correct Ans-computer-readable
which of the following activities is supported by financial management systems Correct Ans-
negotiating the terms and conditions of payment agreements made with vendors
, in which of the following approaches for integrating ERP modules does the vendor provide
middleware to connect systems that may be running on different platforms Correct Ans-suite
with synchronized modules
______ describes how easily managers can track timely and accurate supply chain metrics
Correct Ans-visibility
said "efficiency is doing things right; effectiveness is doing the right things." Correct Ans-
Peter Drucker
Said to be inventor(s) of public-private key encryption Correct Ans-Whitfield Diffie and
Martin Hellman
Works at CERN, developed HTTP and HTML protocols/languages Correct Ans-Tim Berners
Lee
Developed the Relational Database model Correct Ans-Edgar F. Codd
Said to be inventor(s) of the world wide web Correct Ans-Tim Berners Lee
Cracked German Enigma Codes. Proposed separating a computer's hardware from it's software
Correct Ans-Allen Turning
Howard Reingold Correct Ans-Modern communication media
Dr. Grace Hopper Correct Ans-programmed the Mark I computer; invented on of the first
linkers
Bill Inmon Correct Ans-Father of the data warehouse
with Complete Solutions| Latest Update
overall spending for online ad campaigns worldwide is lower than for television Correct Ans-
false
the original language used to create web pages is called ______ Correct Ans-hypertext
markup language
AJAX is a mix of technologies that builds on Javascript and draws on live data to create
interactive online displays Correct Ans-true
leading authority on competitive strategy and the competitiveness and economic development
of nations, states, and regions Correct Ans-michael porter
drawback of the hierarchical website architecture Correct Ans-it is difficult to locate info that
does not easily fit into, or that spans across, categories
________ a website structure that guides visitors step by step through a transaction, survey, or
learning module Correct Ans-sequential architecture
the least effective option for a user interface design Correct Ans-letting users now in an
indirect way when something on the website changes, or the user has completed the action
_______ is an internet marketing strategy used to increase the quantity and quality of traffic
from search engines, often by improving the site's position is result lists Correct Ans-search
engine optimization
the click-through rate (CTR) is computed as ____ Correct Ans-the number of visitors who
click on the ad divided by the number of impressions
,mistakes made by user when they attempt to accomplish a task and how easy it is to recover
from those mistakes Correct Ans-error rate
a ______ is an e-commerce application that facilitates online shopping by mediating the
interconnections to the merchant's bank, the bank or tore entity that issued the card, and then
back to the original website to approve or decline the purchase Correct Ans-payment
gateway cy
when someone registers a domain name that is a company's trademark, hoping to resell it to
the company at an exorbitant profit is called ______ Correct Ans-cybersquatting
which of the following is a characteristic of best-of-breed suites Correct Ans-they match user
requirements closely
exception reports that are generated by financial information systems help organizations
primarily in _____ Correct Ans-spotting fraudulent transactions and mistakes that require a
manual review
a disadvantage of the engineered suite Correct Ans-high switching costs
which of the following is a function of transportation management software Correct Ans-
fleet routing and scheduling
giving clear definitions and tags to financial terms using extensible Business Reporting Language
(XBRL) makes data Correct Ans-computer-readable
which of the following activities is supported by financial management systems Correct Ans-
negotiating the terms and conditions of payment agreements made with vendors
, in which of the following approaches for integrating ERP modules does the vendor provide
middleware to connect systems that may be running on different platforms Correct Ans-suite
with synchronized modules
______ describes how easily managers can track timely and accurate supply chain metrics
Correct Ans-visibility
said "efficiency is doing things right; effectiveness is doing the right things." Correct Ans-
Peter Drucker
Said to be inventor(s) of public-private key encryption Correct Ans-Whitfield Diffie and
Martin Hellman
Works at CERN, developed HTTP and HTML protocols/languages Correct Ans-Tim Berners
Lee
Developed the Relational Database model Correct Ans-Edgar F. Codd
Said to be inventor(s) of the world wide web Correct Ans-Tim Berners Lee
Cracked German Enigma Codes. Proposed separating a computer's hardware from it's software
Correct Ans-Allen Turning
Howard Reingold Correct Ans-Modern communication media
Dr. Grace Hopper Correct Ans-programmed the Mark I computer; invented on of the first
linkers
Bill Inmon Correct Ans-Father of the data warehouse
