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Data Driven Decision Making The process of using facts to guide business strategy.
Data Ecosystem The various elements that interact with one another in order to produce,
manage, store, organize, analyze, and share data.
Data Science A field of study that uses raw data to create new ways of modeling and
understanding the unknown.
Dataset A collection of data that can be manipulated or analyzed as one unit.
Business Analytics The use of math and statistics to derive meaning from data in order to
make better business decisions.
Descriptive Analytics The interpretation of historical data to identify trends and patterns.
Predictive Analytics Taking information and using it to forecast future outcomes.
Prescriptive Analytics Testing and other techniques are employed to determine which
outcome will yield the best results in a given scenario.