SPMT 270 Exam 4 (Waltemyer) questions and
answers Fully Solved 100%
Two Avenues of Sport Marketing - ANSWER 1. The marketing of sport products to the sport
consumer
~ "Marketing of sport"
2. The marketing of mainstream and non-sport products through sport
~ "Marketing through sport"
What is Sponsorship - ANSWER - " The acquisition of rights to affiliate with an organization or
product (e.g. event) for the purpose of deriving benefits related to that affiliation"
An exchange of mutual benefits between two organizations
~ Sport sponsorships provide a business with AFFILIATION, EXPOSURE, OPPOURTOUNITY to
achieve its marketing objectives
1800s - ANSWER First athletic events in the U.S. were sponsored ( primarily by the
transportation and tobacco industries)
1984 - ANSWER Summer Olympic Games in Los Angeles
Factors of Sponsorship Growth - ANSWER - Communication
- Credibility
- Clutter
- Coverage ( Media, Technology)
Positioning (Fit) - ANSWER How well do two organizations fit together
- Brand Image and Target Market
, - Association can add/ subtract credibility to org./ product
Establish an emotional connection with the target market - ANSWER Sport-Brand loyalty
Platform for Growth - ANSWER New markets
Sport Sponsorship Platforms - ANSWER Individual (Athlete/ Coach)
Team
League
Facility/ Venue
Event
Media (Broadcast)
Sponsorship - Individual - ANSWER a platform for companies to develop a sponsorship based on
the support of an individual athlete instead of a team or league.
~ examples: James harden (Adidas), Michale Jordan (Air Jordan), Alex Morgan (coca-cola)
Sponsorship - Team - ANSWER a more appropriate platform for local and regional companies or
companies with smaller marketing buds
~ examples: Dallas Cowboys (Lincoln), Texas A&M (Adidas) Texans (Papa Johns)
Sponsorship - League - ANSWER Sponsorship promotions through a league
~ examples: NFL (Nike), NHL (Honda), PGA (FedEx cup)
Sponsorship - Facility/ Venue - ANSWER one of the fastest-growing sponsorship platforms, most
notably in the form of naming rights agreements.
~ examples: AT&T stadium (cowboys), Blue Bell Park (A&M baseball) H-E-B Center (cedar park)
answers Fully Solved 100%
Two Avenues of Sport Marketing - ANSWER 1. The marketing of sport products to the sport
consumer
~ "Marketing of sport"
2. The marketing of mainstream and non-sport products through sport
~ "Marketing through sport"
What is Sponsorship - ANSWER - " The acquisition of rights to affiliate with an organization or
product (e.g. event) for the purpose of deriving benefits related to that affiliation"
An exchange of mutual benefits between two organizations
~ Sport sponsorships provide a business with AFFILIATION, EXPOSURE, OPPOURTOUNITY to
achieve its marketing objectives
1800s - ANSWER First athletic events in the U.S. were sponsored ( primarily by the
transportation and tobacco industries)
1984 - ANSWER Summer Olympic Games in Los Angeles
Factors of Sponsorship Growth - ANSWER - Communication
- Credibility
- Clutter
- Coverage ( Media, Technology)
Positioning (Fit) - ANSWER How well do two organizations fit together
- Brand Image and Target Market
, - Association can add/ subtract credibility to org./ product
Establish an emotional connection with the target market - ANSWER Sport-Brand loyalty
Platform for Growth - ANSWER New markets
Sport Sponsorship Platforms - ANSWER Individual (Athlete/ Coach)
Team
League
Facility/ Venue
Event
Media (Broadcast)
Sponsorship - Individual - ANSWER a platform for companies to develop a sponsorship based on
the support of an individual athlete instead of a team or league.
~ examples: James harden (Adidas), Michale Jordan (Air Jordan), Alex Morgan (coca-cola)
Sponsorship - Team - ANSWER a more appropriate platform for local and regional companies or
companies with smaller marketing buds
~ examples: Dallas Cowboys (Lincoln), Texas A&M (Adidas) Texans (Papa Johns)
Sponsorship - League - ANSWER Sponsorship promotions through a league
~ examples: NFL (Nike), NHL (Honda), PGA (FedEx cup)
Sponsorship - Facility/ Venue - ANSWER one of the fastest-growing sponsorship platforms, most
notably in the form of naming rights agreements.
~ examples: AT&T stadium (cowboys), Blue Bell Park (A&M baseball) H-E-B Center (cedar park)
