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Mktg 201 Midterm 2 Byu | Q&A Latest 2024/2025 | 100% Pass
Preview 3 out of 19 pages
MKTG 201 MIDTERM 2 BYU | Q&A Latest 2024/2025 | 100% PASS Marketing Segmentation - Answer -Process of grouping customers into relatively homogeneous segments Customers within a segment respond similarly to the marketing effort directed at them Criteria for Effective Segmentation - Answer -Measurable Accessible Durable Substantial Unique Needs Effective Segmentation--Measurable - Answer -Individuals can be assigned to a segment and counted Effective Segmentation--Accessible - Answer -Individuals in the segment can be reached through the company's promotion/distribution channels Effective Segmentation--Durable - Answer -Segment membership is relatively constant
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