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MKTG 201 Exam 2 Study Guide | Q&A Latest 2024/2025 | 100% PASS
Preview 3 out of 25 pages
MKTG 201 Exam 2 Study Guide | Q&A Latest 2024/2025 | 100% PASS Love, Swing, Hate Groups - Answer -• Firm helps the swing group see the issues/benefits via the eyes of the love group • Don't turn back from the love group • Swing group brings the biggest opportunity to the brand Geographic Segmentation - Answer -• Regions, population, size, density Demographic Segmentation - Answer -• Age, gender, income, education Psychographic Segmentation - Answer -• Personality, lifestyle, motive Behavioral Segmentation - Answer -• Brand-loyal: high brand sensitivity, low price sensitivity ex. cigarette, coffee, soda • Deal: high brand sensitivity, hi
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