Business Intelligence - Answers a technology-driven process for analyzing data and presenting
actionable information to help corporate executives, business managers and other end users make more
informed business decisions
5 Dimensions of BI - Answers Planning
Analytics
Advanced Analytics
Monitoring
Reporting
Where do we want to be? - Answers Corporate plans, KPIs, metrics
How are we going? - Answers Past trends, future forecasts
Why are we on/off/ahead of track? - Answers a. Contributing success failure factors
b. How do they interrelate / impact each other?
c. Cost/demand/risk drivers?
What can we do about it? - Answers What changes to make and where to make them to achieve goals?
Aspects of BI (1 of 2) - Answers Uses data to sense threats and opportunities and respond quickly
Aspects of BI (2 of 2) - Answers Addresses need for quick response
Descriptive Analytics - Answers What happened?
Diagnostic Analytics - Answers Why did it happen?
Predictive Analytics - Answers What will happen?
Prescriptive Analytics - Answers What should we do?
KPIs - Answers Key mechanism to focus an organization's efforts
BI supports the __________________ of KPIs over time - Answers collection and analysis
Metric - Answers a processed derivative of measure(s)
Iterative process - Answers [DISCOVERY (what/why) + INTERVENTION + MONITORING]
Features of BI Tools - Answers More visuals: quickly/easily understood at a glance
, Hot spots: explore the situation
Patterns/trends: overview rather than details
Drill down: detail instead of broad strokes
Alert managers: to opportunities/threats
Measures of BI success - Answers Engagement
Adoption
Impact on decision making
Fit with company operations
Speed and capability of drill-down
Successful BI implementation - Answers Understand business requirements and deliver business value
Follow a proven methodology (ex. BI lifecycle)
Build & deliver incrementally, by business process, within an enterprise
Design the data
Provide a complete solution: reports, query tools, portals, documentation, training, support
Considerations for BI implementation - Answers Scope of data being extracted
Speed of access to data users need
Data granularity
drill down - Answers to take users from high-level aggregate data to granular data
Benefits of BI - Answers Increased profits due to better decision support
Protection from competitors
New product/service development
Common BI Challenges - Answers Data that is needed for BI is unusable b/c it has been collected &
maintained only to meet operational data needs
Developing vs acquiring bi systems
Justifying cost-benefits
Security, protection of privacy