MKTG 4500 (Serviss) - Final Exam
UPDATED ACTUAL Exam Questions and
CORRECT Answers
With the Hootsuite Promote feature, what are the two main ways you can pay to promote your
published organic content? - CORRECT ANSWER - Automated boosting
Single Post boosting
To measure the success of your social media efforts, which Hootsuite product would you use? -
CORRECT ANSWER - Hootsuite Analytics
After you've uploaded posts into Hootsuite's Bulk Composer, what's the best place to vet and
preview those scheduled posts? - CORRECT ANSWER - Planner
Which Hootsuite feature would you use to draft and schedule a post with two images to Twitter
and Facebook? - CORRECT ANSWER - Composer
You're leading a small social media team, and need to green-light and publish all social posts
created/scheduled by your team. However, you're time-poor and rarely sitting at your desk. What
tools do you and your team need to effectively collaborate on drafts and publish posts while on
the go? - CORRECT ANSWER - Hostsuite Mobile App
Hootsuite's Drafter Integration
In Hootsuite Inbox you can view ____________ on connected social media accounts. -
CORRECT ANSWER - both public and private messages
When sharing Analytics data with Team Members using Hootsuite Analytics, one way to
safeguard the integrity of the data you're sharing is to - CORRECT ANSWER - share
reports in read-only form
, When using Hootsuite's Bulk Composer, how far in advance must your posts be scheduled ahead
of when the CSV file is uploaded into Hootsuite? - CORRECT ANSWER - 10 minutes
To find and engage in Twitter conversations happening in specific geographical areas that are
relevant to your company, which Hootsuite feature should you use? - CORRECT
ANSWER - geo-search streams
Let's say you want to monitor all the comments on a specific YouTube video. To do this, create a
'My Videos' stream, find the video, and then select '___________________'. - CORRECT
ANSWER - create comment stream
When managing Instagram with Hootsuite, we recommend using Instagram Business accounts.
Why is this? - CORRECT ANSWER - You can publish directly to Instagram without using
your phone or the Instagram app
When setting up an Instagram account in Hootsuite, there are two locations the account can live.
What are they? - CORRECT ANSWER - In Hootsuite Organization, or as a personal
channel
You need to send one social post to Facebook and Instagram simultaneously, tracking link clicks
within the post. You also need to share the results of this test with a colleague. Which Hootsuite
features/products should you use to accomplish these activities? (Pick all that apply) -
CORRECT ANSWER - Owly Shortener
Hootsuite Analytics, Reports
Hootsuite Planner
The purpose of the social profile picker in the Hootsuite Composer is to - CORRECT
ANSWER - Identify the social networks to which you'd like to publish your post
To get the most out of using Instagram Business Account with Hootsuite, what must you do first?
- CORRECT ANSWER - Connect your Instagram Business account to your Facebook
Business Page in Hootsuite
UPDATED ACTUAL Exam Questions and
CORRECT Answers
With the Hootsuite Promote feature, what are the two main ways you can pay to promote your
published organic content? - CORRECT ANSWER - Automated boosting
Single Post boosting
To measure the success of your social media efforts, which Hootsuite product would you use? -
CORRECT ANSWER - Hootsuite Analytics
After you've uploaded posts into Hootsuite's Bulk Composer, what's the best place to vet and
preview those scheduled posts? - CORRECT ANSWER - Planner
Which Hootsuite feature would you use to draft and schedule a post with two images to Twitter
and Facebook? - CORRECT ANSWER - Composer
You're leading a small social media team, and need to green-light and publish all social posts
created/scheduled by your team. However, you're time-poor and rarely sitting at your desk. What
tools do you and your team need to effectively collaborate on drafts and publish posts while on
the go? - CORRECT ANSWER - Hostsuite Mobile App
Hootsuite's Drafter Integration
In Hootsuite Inbox you can view ____________ on connected social media accounts. -
CORRECT ANSWER - both public and private messages
When sharing Analytics data with Team Members using Hootsuite Analytics, one way to
safeguard the integrity of the data you're sharing is to - CORRECT ANSWER - share
reports in read-only form
, When using Hootsuite's Bulk Composer, how far in advance must your posts be scheduled ahead
of when the CSV file is uploaded into Hootsuite? - CORRECT ANSWER - 10 minutes
To find and engage in Twitter conversations happening in specific geographical areas that are
relevant to your company, which Hootsuite feature should you use? - CORRECT
ANSWER - geo-search streams
Let's say you want to monitor all the comments on a specific YouTube video. To do this, create a
'My Videos' stream, find the video, and then select '___________________'. - CORRECT
ANSWER - create comment stream
When managing Instagram with Hootsuite, we recommend using Instagram Business accounts.
Why is this? - CORRECT ANSWER - You can publish directly to Instagram without using
your phone or the Instagram app
When setting up an Instagram account in Hootsuite, there are two locations the account can live.
What are they? - CORRECT ANSWER - In Hootsuite Organization, or as a personal
channel
You need to send one social post to Facebook and Instagram simultaneously, tracking link clicks
within the post. You also need to share the results of this test with a colleague. Which Hootsuite
features/products should you use to accomplish these activities? (Pick all that apply) -
CORRECT ANSWER - Owly Shortener
Hootsuite Analytics, Reports
Hootsuite Planner
The purpose of the social profile picker in the Hootsuite Composer is to - CORRECT
ANSWER - Identify the social networks to which you'd like to publish your post
To get the most out of using Instagram Business Account with Hootsuite, what must you do first?
- CORRECT ANSWER - Connect your Instagram Business account to your Facebook
Business Page in Hootsuite
