BCOR 350 EXAM (ACTUAL EXAM ) WITH
CORRECT ACTUAL QUESTIONS AND
CORRECTLY WELL DEFINED ANSWERS
LATEST ALREADY GRADED A+
True or false: By purchasing large quantities or volumes, wholesalers are able to
pay less for goods than retailers would pay. - ANSWERS-True
Through the use of _____, products can be tracked using chips both in the
facility and in transit, making the supply chain move more smoothly.
social media
weighing technology
transport management software
radio frequency identification technology - ANSWERS-D
In a retail setting, the _____ describes the feeling, tone, or mood of a store s
interior.
atmosphere
display
layout
,presentation - ANSWERS-A
Retailing involves all activities required to market consumer goods and services
to consumers who are purchasing for _____ needs.
bulk
business
individual and family
All of the above - ANSWERS-C
A manufacturing company using an assembly line, designed to increase
efficiency and drive down production costs, has adopted a best price strategy.
The company is most likely utilizing a _____.
A) production concept
B) marketing concept
C) product concept
D) sales concept - ANSWERS-A) production concept
Which of the following is a central aim of marketing?
A) To help organizations understand and respond to customer needs and
expectations
B) To help the organization produce products in the most efficient manner
possible
,C) To ensure industry leaders know about the organization
D) To ensure that employees know where the organization's products can be
purchased - ANSWERS-A) To help organizations understand and respond to
customer needs and expectations
True or false: In the B2B buying process, fewer levels of consideration, review,
and approval are required for more expensive purchases, unlike in the
consumer buying process. - ANSWERS-False
Which of the following products or services are most likely to be high-
involvement decisions? Select all that apply.
- a haircut
- an automobile
- an engagement ring
- a meal at a restaurant - ANSWERS-- an automobile
- an engagement ring
True or false: In the end, marketing is mostly about creating and satisfying the
consumers needs. - ANSWERS-False
_____ is the process of having one s learning validated through rewards or
punishments that will confirm that what was learned was correct.
A) Modeling
B) Reinforcement
, C) Self-actualization
D) Socialization - ANSWERS-B) Reinforcement
You need a new phone. You liked your old Android phone but aren't sure you
want to stay with the same brand. After visiting a phone carrier store, you walk
away confused about your options, annoyed at the time spent getting all your
questions answered, and without a new phone. You just experienced an
example of _____.
A) an emotional connection to the brand that makes you feel more confident
B) a poor marketing strategy process
C) a comprehensive and effective marketing strategy to satisfy and retain
customers
D) a lack of advertising efforts - ANSWERS-B) a poor marketing strategy process
The term that best describes the process of identifying, satisfying, and
maintaining customer relationships is _____.
A) accounting
B) marketing
C) advertising
D) customer service - ANSWERS-B) marketing
A company's strategy stems from the ideology that "the customer is king," and
the company tries to understand its customer as much as possible. Which
concept is the company using to drive its success?
CORRECT ACTUAL QUESTIONS AND
CORRECTLY WELL DEFINED ANSWERS
LATEST ALREADY GRADED A+
True or false: By purchasing large quantities or volumes, wholesalers are able to
pay less for goods than retailers would pay. - ANSWERS-True
Through the use of _____, products can be tracked using chips both in the
facility and in transit, making the supply chain move more smoothly.
social media
weighing technology
transport management software
radio frequency identification technology - ANSWERS-D
In a retail setting, the _____ describes the feeling, tone, or mood of a store s
interior.
atmosphere
display
layout
,presentation - ANSWERS-A
Retailing involves all activities required to market consumer goods and services
to consumers who are purchasing for _____ needs.
bulk
business
individual and family
All of the above - ANSWERS-C
A manufacturing company using an assembly line, designed to increase
efficiency and drive down production costs, has adopted a best price strategy.
The company is most likely utilizing a _____.
A) production concept
B) marketing concept
C) product concept
D) sales concept - ANSWERS-A) production concept
Which of the following is a central aim of marketing?
A) To help organizations understand and respond to customer needs and
expectations
B) To help the organization produce products in the most efficient manner
possible
,C) To ensure industry leaders know about the organization
D) To ensure that employees know where the organization's products can be
purchased - ANSWERS-A) To help organizations understand and respond to
customer needs and expectations
True or false: In the B2B buying process, fewer levels of consideration, review,
and approval are required for more expensive purchases, unlike in the
consumer buying process. - ANSWERS-False
Which of the following products or services are most likely to be high-
involvement decisions? Select all that apply.
- a haircut
- an automobile
- an engagement ring
- a meal at a restaurant - ANSWERS-- an automobile
- an engagement ring
True or false: In the end, marketing is mostly about creating and satisfying the
consumers needs. - ANSWERS-False
_____ is the process of having one s learning validated through rewards or
punishments that will confirm that what was learned was correct.
A) Modeling
B) Reinforcement
, C) Self-actualization
D) Socialization - ANSWERS-B) Reinforcement
You need a new phone. You liked your old Android phone but aren't sure you
want to stay with the same brand. After visiting a phone carrier store, you walk
away confused about your options, annoyed at the time spent getting all your
questions answered, and without a new phone. You just experienced an
example of _____.
A) an emotional connection to the brand that makes you feel more confident
B) a poor marketing strategy process
C) a comprehensive and effective marketing strategy to satisfy and retain
customers
D) a lack of advertising efforts - ANSWERS-B) a poor marketing strategy process
The term that best describes the process of identifying, satisfying, and
maintaining customer relationships is _____.
A) accounting
B) marketing
C) advertising
D) customer service - ANSWERS-B) marketing
A company's strategy stems from the ideology that "the customer is king," and
the company tries to understand its customer as much as possible. Which
concept is the company using to drive its success?
