BCOR 350 EXAM 3 WITH CORRECT ACTUAL
QUESTIONS AND CORRECTLY WELL
DEFINED ANSWERS LATEST ALREADY
GRADED A+
An add for Mongoose mountain bikes shows a serious biker traversing remote
and rugged but beautiful terrain and states: "There are places that are so
awesome and so killer that you'd like to tell the whole world about them. But
please, don't." This ad uses the _________________ appeal.
a) Slice of Life
b) Lifestyle
c) Fear
d) Testimonial
e) Straight Forward - ANSWERS-B
Which of the following is the Type of Advertising that the media run free of
charge?
,a) Product Advertisements
b) Advocacy Advertisements
c) Public Service Advertisements
d) Institutional Advertisements
e) Local Advertisements - ANSWERS-C
The idea of buzz isn't really new, but the magnifying effect that technology has
on the spread of buzz is new.
a) True
b) False - ANSWERS-A
A multi-channel strategy is _____________-based and an omni-channel strategy
is _______________-based.
a) Distribution; Strategy
b) Firm; Consumer
c) Consumer; Firm
d) Strategy; Distribution
e) None of the Above - ANSWERS-B
, A cashier who purposely undercharges a customer or allows a friend to walk
away without paying for items would most likely be accused of which of the
following?
a) Sweethearting
b) Experiential Shopping
c) Retail Borrowing
d) Off Price Retailing
e) Customer Profiling - ANSWERS-A
The more ____________ the product, the more heavily firms tend to rely on
PERSONAL SELLING to promote it.
a) Popular
b) Available
c) Impersonal
d) Intangible
e) Marketable - ANSWERS-D
Which of the following is the most logical reason that many organizations rely
heavily on PERSONAL SELLING?
QUESTIONS AND CORRECTLY WELL
DEFINED ANSWERS LATEST ALREADY
GRADED A+
An add for Mongoose mountain bikes shows a serious biker traversing remote
and rugged but beautiful terrain and states: "There are places that are so
awesome and so killer that you'd like to tell the whole world about them. But
please, don't." This ad uses the _________________ appeal.
a) Slice of Life
b) Lifestyle
c) Fear
d) Testimonial
e) Straight Forward - ANSWERS-B
Which of the following is the Type of Advertising that the media run free of
charge?
,a) Product Advertisements
b) Advocacy Advertisements
c) Public Service Advertisements
d) Institutional Advertisements
e) Local Advertisements - ANSWERS-C
The idea of buzz isn't really new, but the magnifying effect that technology has
on the spread of buzz is new.
a) True
b) False - ANSWERS-A
A multi-channel strategy is _____________-based and an omni-channel strategy
is _______________-based.
a) Distribution; Strategy
b) Firm; Consumer
c) Consumer; Firm
d) Strategy; Distribution
e) None of the Above - ANSWERS-B
, A cashier who purposely undercharges a customer or allows a friend to walk
away without paying for items would most likely be accused of which of the
following?
a) Sweethearting
b) Experiential Shopping
c) Retail Borrowing
d) Off Price Retailing
e) Customer Profiling - ANSWERS-A
The more ____________ the product, the more heavily firms tend to rely on
PERSONAL SELLING to promote it.
a) Popular
b) Available
c) Impersonal
d) Intangible
e) Marketable - ANSWERS-D
Which of the following is the most logical reason that many organizations rely
heavily on PERSONAL SELLING?
