2025/2026
Supply chain management involves working closely with key suppliers (and
customers) to co-create customer value.
True False - True
Which of the following accurately describe a supply chain map?
a. To read a supply chain map, you start with the focal firm.
b. Suppliers are mapped on the left side of the focal firm.
c. Customers are depicted on the right side of the focal firm.
d. Suppliers and customers are organized in columns called tiers.
e. Demand information flows from left to right.
f. All of the above
g. a, b, c, and d only - g
As you look at a supply chain map, you can be confident you are looking at
a winning supply chain if it depicts the right ______________ and the right
_________________.
Players; Price
Products; Price
Players; Products
Price; Promotion
Players; Relationships - Players;Relationship
Which of the following accurately describes the bullwhip effect?
a. The bullwhip effect argues that variations in supply magnify as they
move downstream toward the customer.
b. The bullwhip effect argues that variations in demand magnify as they
move upstream toward suppliers.
c. The bullwhip effect argues that every company needs to hold ample just-
in-case inventory.
d. The bullwhip effect argues that it is better to stock out than to hold
inventory.
e. All of the above
f. c and d only - B
Which of the following activities play a key, but interconnected role in the
value chain?
a. Operations
,b. Logistics
c. Marketing
d. Finance
e. Human Resources
f. All of the above
g. a, b, and c only - F
Although service industries account for about 80% of jobs in the U.S.
economy, they only represent about 40% of the U.S. GDP.
TrueFalse - False
Why should you care about needing to learn how to effectively manage
services?
a. Services are a small part of the economy
b. Services are very different from manufacturing operations.
c. Services productivity growth and innovation are critical to future
prosperity.
d. Services are overrated, but they are still important.
e. All of the above
f. b & c only - F
Which of the following are the two characteristics that distinguish service
operations?
a. Customer contact
b. Inevitability
c. Tangibility
d. Capital intensity
e. a & b
f. b & d
g. a & c - G
Because services can't be shipped, you lose decision-making flexibility.
___________________ and _____________________ are everything.
a. Location; Location
b. Location; Interaction
c. Location; Timing
d. Interaction; Timing
e. Interaction; Tangibility
f. Tangibility; Timing - C
,Which of the following are ways to manage the fact that services are
perishable—i.e., they cannot be inventoried?
a. Buy a bigger warehouse
b. Build capacity for peak demand and live with excess capacity during off-
peak demand
c. Automate your existing warehouses
d. Build capacity for average demand and be willing to lose sales when
demand is higher
e. Try to influence consumer behavior to match demand to supply—e.g.,
discounts for non-peak times.
f. All of the above
g. b, d, and e only - G
Which of the following companies made the advertising tagline, "Everyday
low price," famous?
Intel
A&P
Compaq Computer
Pan-AM
Circuit City - A&P
What are the two primary types of scanning?
Passive & Progressive
Active & Proactive
Passive & Proactive
Legitimate & Symbolic
Lame & Meaningful - Passive and Proactive
At companies that value proactive scanning, scanning is part of everyone's
job. - True
Which of the following is not an objective of proactive scanning?
Help managers understand the company's strengths and weaknesses.
B.) Paint a picture of the future 20+ years into the future.
Detect important cultural, economic, legal, political, and technological
events and trends.
Identify and define potential opportunities and threats.
Promote an adaptable, forward-looking mind-set among managers and
employees. - B
, Which of the following accurately depict elements of a proactive scanning
process?
a. Look everywhere—both inside and outside the firm.
b. Use a variety of tools—both formal and informal.
c. Synthesize insights by looking for common themes and trends
d. Communicate persuasively by creating a sticky message.
e. All of the above
f. a, b, and c only - E
_______________ and _______________ are primarily responsible for
creating form utility.
Operations; Human Resources
Operations; Purchasing
Marketing; Research & Development
Finance; Operations
Purchasing; Marketing
Research & Development; Finance - Operations;Purchasing
Which of the following is not one of the core value dimensions?
Cost
Agility
Process Improvement
Quality
Delivery
Innovation
None of the above; that is, they are all core value propositions. - Process
Improvement
Which of the following is not one of the steps in the DMAIC quality
methodology?
Act
Define
Improve
Control
Measure - Act
In the Internet age, delivery has been called the most vital factor to long-
term competitive success.
TrueFalse - False