NRF Customer Service Exam Questions
And Answers #7
Brick- and-mortar - correct answer The presence of a physical storefront and face-to-
face customer experience.
Closeout stores - correct answer Off-price stores that offer an assortment of brand-
name merchandise at a significant discount off the the manufacturer's price
Commercial cue - correct answer Advertising message that impacts purchase decisions
Convenience stores - correct answer These stores aim at providing their customers a
convenient shopping experience. These general merchandise stores are easily
accessible, small in size, with quick shopping and easy checkout.
Corporate chain - correct answer A company that operates multiple stores under
common ownership, and usually has centralized decision-making.
Demographics - correct answer Quantifiable information about customer such as
household size, income, education, occupation, and place of residence.
Department stores - correct answer These stores offer good service and a broad variety
and assortment of products of mid-to-high quality.
Direct selling - correct answer Salespeople contact customers directly in a convenient
location, often at a customer's home; demonstrate product benefits; take orders; and
deliver the products or perform the services.
Discount stores - correct answer These retailers offer a broad variety of merchandise,
limited service, and low prices.
Distribution channel - correct answer The chain of businesses through which a good or
service passes until it reaches the end customer.
Diverse shopper - correct answer This buyer is hard to predict or to understand. He
shops in many different places and is not obviously influenced by any one retail
element.
E-commerce - correct answer Buying and selling through the internet via an electronic
device
Follower - correct answer This customer usually waits to see what the latest trends will
be, and is reluctant to try new products until friends have done so and reported them
, Franchise - correct answer The license granted to another party to market a company's
good and services in a particular territory.
Gross domestic product - correct answer The monetary value of all the finished goods
and services produced within a country annually.
Impulse buyer - correct answer The person who makes quick purchase decisions.
Independent establishment - correct answer Typically single store or a small, regional
chain.
Innovative customer - correct answer The buyer who wants to be the first to purchase
and own the latest merchandise.
Manufacture - correct answer Produces the product
Multichannel - correct answer Retail operations with customer transactions possible
through multiple connected channels
Off-price retailers - correct answer Offer brand-name merchandise at a discount. The
merchandise typically consists of excess inventory, closeouts, and irregulars. See also
closeout stores and outlet stores
Omnichannel - correct answer Similar to multichannel retailing, with the focus on
creating a seamless consumer experience through any and all shopping channels.
Outlet store - correct answer Off price stores that are owned by the manufacturer or
retailer
Physical cue - correct answer A physical need such as hunger or thirst that drives
behavior
Recreational shopper - correct answer This customer shops for fun, and therefore
shopping does not necessarily mean always making a purchase.
Retailer - correct answer Receives, stores, displays, and presents, the product to
customers
Retailing - correct answer No matter what format it takes, retailing is the method by
which consumers acquire products and services.
Social cue - correct answer Decision making based on the suggestion or preference of
a friend, colleague, or family member.
Specialty stores - correct answer This segment focuses on deep but narrow assortment
with a high level of customer service.
And Answers #7
Brick- and-mortar - correct answer The presence of a physical storefront and face-to-
face customer experience.
Closeout stores - correct answer Off-price stores that offer an assortment of brand-
name merchandise at a significant discount off the the manufacturer's price
Commercial cue - correct answer Advertising message that impacts purchase decisions
Convenience stores - correct answer These stores aim at providing their customers a
convenient shopping experience. These general merchandise stores are easily
accessible, small in size, with quick shopping and easy checkout.
Corporate chain - correct answer A company that operates multiple stores under
common ownership, and usually has centralized decision-making.
Demographics - correct answer Quantifiable information about customer such as
household size, income, education, occupation, and place of residence.
Department stores - correct answer These stores offer good service and a broad variety
and assortment of products of mid-to-high quality.
Direct selling - correct answer Salespeople contact customers directly in a convenient
location, often at a customer's home; demonstrate product benefits; take orders; and
deliver the products or perform the services.
Discount stores - correct answer These retailers offer a broad variety of merchandise,
limited service, and low prices.
Distribution channel - correct answer The chain of businesses through which a good or
service passes until it reaches the end customer.
Diverse shopper - correct answer This buyer is hard to predict or to understand. He
shops in many different places and is not obviously influenced by any one retail
element.
E-commerce - correct answer Buying and selling through the internet via an electronic
device
Follower - correct answer This customer usually waits to see what the latest trends will
be, and is reluctant to try new products until friends have done so and reported them
, Franchise - correct answer The license granted to another party to market a company's
good and services in a particular territory.
Gross domestic product - correct answer The monetary value of all the finished goods
and services produced within a country annually.
Impulse buyer - correct answer The person who makes quick purchase decisions.
Independent establishment - correct answer Typically single store or a small, regional
chain.
Innovative customer - correct answer The buyer who wants to be the first to purchase
and own the latest merchandise.
Manufacture - correct answer Produces the product
Multichannel - correct answer Retail operations with customer transactions possible
through multiple connected channels
Off-price retailers - correct answer Offer brand-name merchandise at a discount. The
merchandise typically consists of excess inventory, closeouts, and irregulars. See also
closeout stores and outlet stores
Omnichannel - correct answer Similar to multichannel retailing, with the focus on
creating a seamless consumer experience through any and all shopping channels.
Outlet store - correct answer Off price stores that are owned by the manufacturer or
retailer
Physical cue - correct answer A physical need such as hunger or thirst that drives
behavior
Recreational shopper - correct answer This customer shops for fun, and therefore
shopping does not necessarily mean always making a purchase.
Retailer - correct answer Receives, stores, displays, and presents, the product to
customers
Retailing - correct answer No matter what format it takes, retailing is the method by
which consumers acquire products and services.
Social cue - correct answer Decision making based on the suggestion or preference of
a friend, colleague, or family member.
Specialty stores - correct answer This segment focuses on deep but narrow assortment
with a high level of customer service.
