Rise Up NRF Retail Industry Fundamentals Exam
Solved #9
Which of the following is a term for physical goods that are bought and sold? - correct
answer B. Products
Which of the following is a standard term that describes the audience of retail stores-
that is the people who will buy things from the stores? - correct answer D. Customers
Which of the following is a term for intangible things, such as providing delivery, that are
sold by retailers? - correct answer C. Services
What kinds of things does a manufacturer produce? - correct answer D. Finished
products
Which of the following holds large quantities of product that are later sent either to retail
locations or directly to customers? - correct answer C. Distribution center
Which of the following terms best describes a grower of potatoes? - correct answer A.
Manufacturer
The majority of retailer are: - correct answer A. Independently owned
Which of the following is the term for the retailing that places the focus on creating a
seamless shopping experience for customers by integrating multiple channels - correct
answer B. Omnichannel
Which of the following is the standard definition of a retail ecosystem? - correct answer
A. An Interconnected system of approaches for meeting the goal of retailing, which is to
provide customers with the merchandise and services they want.
Approximately what percentage of U.S. jobs are retail jobs, as of 2019? - correct answer
C. 20-25%
These customers can take a long time to make a purchase decision, and might return to
a retailer several before making a purchase. - correct answer D. Comparison shoppers
These customers tend to make quick purchase decisions, often buying inexpensive
items that are not of high importance to them - correct answer B. Impulse buyers
These customers tend to spend a lot of time checking out product and price through
online sites, visiting different stores and comparing retailer ads. - correct answer D.
Comparison shoppers
, These customers view shopping as a fun occasion, so shopping does not necessarily
include making a purchase. - correct answer B. Impulse buyers
These customers have an early adopter mindset and want to be recognized as
trendsetters by others. - correct answer A. Innovation/trend buyers
These shoppers have typically enjoyed repeated and valued positive customer
experiences with a particular retailer. - correct answer A. Loyal customers
These shoppers are rarely the first to try new products. - correct answer B. Followers
Which of the following is the term for behavior influences that come from a customer's
family and friends? - correct answer B. External social cues
Which of the following is the term for behavior influences that come from retailer's
marketing? - correct answer B. External commercial cues
Which of the following is the term for behavior influences that come from a customer's
own needs? - correct answer C. Internal physical cues
Which of the following is the term for the overall impression gathered from information
that is seen, heard and experienced by customers who encounter a business, its
products and services? - correct answer D. Company brand
Which of the following is the term for the unique way that company employees act with
each other and with customer? - correct answer C. Company culture
Which of the following best defines quality customer service? - correct answer A.
Delivering a positive, memorable experience that is more than what the customer
expected
As of 2019, roughly how much money do U.S. retailers lose annually due to poor
customer service? - correct answer C. $60-$70 billion
After one negative experience, approximately what percentage of people say they will
never do business with that company again? - correct answer C. 50%
Which of the following does not describe a product feature? - correct answer A. Price
Which of the following is a valid reason for you, as an employee, not to escort a
customer to the location of a product that they've asked to see? - correct answer C.
You're working with another customer and can't leave you area
What's the best way to respond when a customer asks a question about a product and
you don't know the answer? - correct answer A. Admit that you don't know the answer
and take the customer to a coworker or supervisor who can help
Solved #9
Which of the following is a term for physical goods that are bought and sold? - correct
answer B. Products
Which of the following is a standard term that describes the audience of retail stores-
that is the people who will buy things from the stores? - correct answer D. Customers
Which of the following is a term for intangible things, such as providing delivery, that are
sold by retailers? - correct answer C. Services
What kinds of things does a manufacturer produce? - correct answer D. Finished
products
Which of the following holds large quantities of product that are later sent either to retail
locations or directly to customers? - correct answer C. Distribution center
Which of the following terms best describes a grower of potatoes? - correct answer A.
Manufacturer
The majority of retailer are: - correct answer A. Independently owned
Which of the following is the term for the retailing that places the focus on creating a
seamless shopping experience for customers by integrating multiple channels - correct
answer B. Omnichannel
Which of the following is the standard definition of a retail ecosystem? - correct answer
A. An Interconnected system of approaches for meeting the goal of retailing, which is to
provide customers with the merchandise and services they want.
Approximately what percentage of U.S. jobs are retail jobs, as of 2019? - correct answer
C. 20-25%
These customers can take a long time to make a purchase decision, and might return to
a retailer several before making a purchase. - correct answer D. Comparison shoppers
These customers tend to make quick purchase decisions, often buying inexpensive
items that are not of high importance to them - correct answer B. Impulse buyers
These customers tend to spend a lot of time checking out product and price through
online sites, visiting different stores and comparing retailer ads. - correct answer D.
Comparison shoppers
, These customers view shopping as a fun occasion, so shopping does not necessarily
include making a purchase. - correct answer B. Impulse buyers
These customers have an early adopter mindset and want to be recognized as
trendsetters by others. - correct answer A. Innovation/trend buyers
These shoppers have typically enjoyed repeated and valued positive customer
experiences with a particular retailer. - correct answer A. Loyal customers
These shoppers are rarely the first to try new products. - correct answer B. Followers
Which of the following is the term for behavior influences that come from a customer's
family and friends? - correct answer B. External social cues
Which of the following is the term for behavior influences that come from retailer's
marketing? - correct answer B. External commercial cues
Which of the following is the term for behavior influences that come from a customer's
own needs? - correct answer C. Internal physical cues
Which of the following is the term for the overall impression gathered from information
that is seen, heard and experienced by customers who encounter a business, its
products and services? - correct answer D. Company brand
Which of the following is the term for the unique way that company employees act with
each other and with customer? - correct answer C. Company culture
Which of the following best defines quality customer service? - correct answer A.
Delivering a positive, memorable experience that is more than what the customer
expected
As of 2019, roughly how much money do U.S. retailers lose annually due to poor
customer service? - correct answer C. $60-$70 billion
After one negative experience, approximately what percentage of people say they will
never do business with that company again? - correct answer C. 50%
Which of the following does not describe a product feature? - correct answer A. Price
Which of the following is a valid reason for you, as an employee, not to escort a
customer to the location of a product that they've asked to see? - correct answer C.
You're working with another customer and can't leave you area
What's the best way to respond when a customer asks a question about a product and
you don't know the answer? - correct answer A. Admit that you don't know the answer
and take the customer to a coworker or supervisor who can help
