Digital marketing stukent Questions
and Answers 100% Pass
Advertising - ✔✔process of communicating with potential customers to promote a
product or service
awareness - ✔✔the consumer's ability to recognize and remember the product or brand
name
brand - ✔✔distinctive name, words, design, logo, mark, or a combination of these
elements that create company or product identity and that separate the company or
product from competitors
brand management - ✔✔process of creating and maintaining the identity of a brand
Call to Action (CTA) - ✔✔statement or phrase that encourages audience response
customer advocacy - ✔✔marketing strategy focused on getting customers to support
your product or brand
customer support - ✔✔range of activities to assist customers in resolving issues;
involves the goal of promoting customer satisfaction
Brittie Donald, All Rights Reserved © 2025 1
, Distrobution - ✔✔path the product or service purchased travels from the company to
the consumer
Event Planning - ✔✔process of arranging trade shows, conventions, meetings, etc. that
meet determined goals, messages, or purposes
focus groups - ✔✔diverse groups of consumers participating in guided discussions
conducted to better understand customer perception of a particular product or service
margin - ✔✔the difference between the value that an activity generates and the cost of
the activity
Marketing - ✔✔process of communicating a company's revenue cost=Margin
Marketing Reasearch - ✔✔process of gathering and analyzing information about
customers' needs and preferences
media planning - ✔✔process of determining the most effective approach to advertise a
product or service
Merchandising - ✔✔process of promoting a product in a retail environment, including
the visual display in retail stores
message - ✔✔how businesses communicate with audience
place - ✔✔one of the four P's of marketing; refers to where the product is sold and
delivered to customers
Brittie Donald, All Rights Reserved © 2025 2
and Answers 100% Pass
Advertising - ✔✔process of communicating with potential customers to promote a
product or service
awareness - ✔✔the consumer's ability to recognize and remember the product or brand
name
brand - ✔✔distinctive name, words, design, logo, mark, or a combination of these
elements that create company or product identity and that separate the company or
product from competitors
brand management - ✔✔process of creating and maintaining the identity of a brand
Call to Action (CTA) - ✔✔statement or phrase that encourages audience response
customer advocacy - ✔✔marketing strategy focused on getting customers to support
your product or brand
customer support - ✔✔range of activities to assist customers in resolving issues;
involves the goal of promoting customer satisfaction
Brittie Donald, All Rights Reserved © 2025 1
, Distrobution - ✔✔path the product or service purchased travels from the company to
the consumer
Event Planning - ✔✔process of arranging trade shows, conventions, meetings, etc. that
meet determined goals, messages, or purposes
focus groups - ✔✔diverse groups of consumers participating in guided discussions
conducted to better understand customer perception of a particular product or service
margin - ✔✔the difference between the value that an activity generates and the cost of
the activity
Marketing - ✔✔process of communicating a company's revenue cost=Margin
Marketing Reasearch - ✔✔process of gathering and analyzing information about
customers' needs and preferences
media planning - ✔✔process of determining the most effective approach to advertise a
product or service
Merchandising - ✔✔process of promoting a product in a retail environment, including
the visual display in retail stores
message - ✔✔how businesses communicate with audience
place - ✔✔one of the four P's of marketing; refers to where the product is sold and
delivered to customers
Brittie Donald, All Rights Reserved © 2025 2
