Digital Marketing - Stukent
Certification Exam Questions and
Answers 100% Pass
Measuring the average sentiment expressed about a company on social media
platforms may not be a good reflection of the company's performance because:
O Some industries generate a generally high level of negative posting, regardless of
their performance
© Sentiment coding on social platforms is sometimes inaccurate
Both some industries generate a generally high level of negative posting
© regardless of their performance AND sentiment coding on social platforms is
sometimes inaccurate
©) None of these are correct - ✔✔
During a one-week period, a website had 3,000 total pageviews from 500 sessions. What
is the site's average page depth?
O (3,000 + 500)/3000 = 1.17
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,O (3,000 + 500)/500 = 7
© 3,000/500 = 6
© 500/3,000 = .17 - ✔✔3,000/500 = 6
URL is an acronym for:
© Uniform Resource Locator
© Unattached Requisition License
© Unified Research Link
© Utility Return Limit - ✔✔Uniform Resource Locator
What enables a website to recognize a computer as a return visitor (as opposed to a
first-time visitor)?
© The IP address
© The computer configuration
© A cookie
© The computer's physical location - ✔✔A cookie
Which of the following is NOT a dynamic language?
© Java
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,© Perl
O PHP
© HTML - ✔✔
How can credit card numbers and other sensitive information be transferred across the
internet without third parties seeing it (and stealing it)?
© The internet is hack-proof
© Transport layer security encrypts sensitive information
© The internet has developed an ethos of honesty and integrity
O Only computers with the correct IP address can receive information packets sent
across the internet - ✔✔Transport layer security encrypts sensitive information
The AIDA model states that the process of creating a customer follows these four steps:
©) Awareness — Interest > Desire > Action
© Awareness - Intensity ~ Demonstration — Anticipation
© Anticipation > Interest > Determination — Activity
© Aspiration > Innovation > Desire > Activation - ✔✔Awareness — Interest > Desire >
Action
Which of the following is NOT an aspect of successful websites?
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, © Generate traffic
© Create captivating design
©) Drive conversions
© Maximize revenue - ✔✔Create captivating design
Which of the following is NOT an example of direct traffic?
© Someone taps the mobile application icon on his/her phone
©) Someone clicks on a bookmark from his/her browser
© Someone types in the URL of a website into the browser address bar
O Someone types the name of a website into a search bar and clicks the first link on the
search engine results page - ✔✔Someone types the name of a website into a search bar
and clicks the first link on the search engine results page
Unpaid referral traffic is traffic that comes from:
©) Banner ads
©) Bots and web crawlers
© Links from other websites that are paid under the table
© Links from other websites that are not paid for - ✔✔Links from other websites that
are not paid for
Brittie Donald, All Rights Reserved © 2025 4
Certification Exam Questions and
Answers 100% Pass
Measuring the average sentiment expressed about a company on social media
platforms may not be a good reflection of the company's performance because:
O Some industries generate a generally high level of negative posting, regardless of
their performance
© Sentiment coding on social platforms is sometimes inaccurate
Both some industries generate a generally high level of negative posting
© regardless of their performance AND sentiment coding on social platforms is
sometimes inaccurate
©) None of these are correct - ✔✔
During a one-week period, a website had 3,000 total pageviews from 500 sessions. What
is the site's average page depth?
O (3,000 + 500)/3000 = 1.17
Brittie Donald, All Rights Reserved © 2025 1
,O (3,000 + 500)/500 = 7
© 3,000/500 = 6
© 500/3,000 = .17 - ✔✔3,000/500 = 6
URL is an acronym for:
© Uniform Resource Locator
© Unattached Requisition License
© Unified Research Link
© Utility Return Limit - ✔✔Uniform Resource Locator
What enables a website to recognize a computer as a return visitor (as opposed to a
first-time visitor)?
© The IP address
© The computer configuration
© A cookie
© The computer's physical location - ✔✔A cookie
Which of the following is NOT a dynamic language?
© Java
Brittie Donald, All Rights Reserved © 2025 2
,© Perl
O PHP
© HTML - ✔✔
How can credit card numbers and other sensitive information be transferred across the
internet without third parties seeing it (and stealing it)?
© The internet is hack-proof
© Transport layer security encrypts sensitive information
© The internet has developed an ethos of honesty and integrity
O Only computers with the correct IP address can receive information packets sent
across the internet - ✔✔Transport layer security encrypts sensitive information
The AIDA model states that the process of creating a customer follows these four steps:
©) Awareness — Interest > Desire > Action
© Awareness - Intensity ~ Demonstration — Anticipation
© Anticipation > Interest > Determination — Activity
© Aspiration > Innovation > Desire > Activation - ✔✔Awareness — Interest > Desire >
Action
Which of the following is NOT an aspect of successful websites?
Brittie Donald, All Rights Reserved © 2025 3
, © Generate traffic
© Create captivating design
©) Drive conversions
© Maximize revenue - ✔✔Create captivating design
Which of the following is NOT an example of direct traffic?
© Someone taps the mobile application icon on his/her phone
©) Someone clicks on a bookmark from his/her browser
© Someone types in the URL of a website into the browser address bar
O Someone types the name of a website into a search bar and clicks the first link on the
search engine results page - ✔✔Someone types the name of a website into a search bar
and clicks the first link on the search engine results page
Unpaid referral traffic is traffic that comes from:
©) Banner ads
©) Bots and web crawlers
© Links from other websites that are paid under the table
© Links from other websites that are not paid for - ✔✔Links from other websites that
are not paid for
Brittie Donald, All Rights Reserved © 2025 4
