NRF Terminology Exam Questions Fully Solved Latest Update 2025 Already Passed
target market - Answers a defined customer who has the need, desire, and ability to buy a retailer's
products
discount stores - Answers these retailers offer a broad variety of merchandise, limited service, and low
prices
customer service - Answers the act of taking care of the customer's needs by providing and delivering
professional, helpful, high quality service and assistance
specialty stores - Answers this segment focuses on deep but narrow assortments with high level of
customer
service
e-commerce - Answers buying and selling through the internet
wholesale clubs - Answers store that sells products in bulk directly to consumers and typically require a
membership
value - Answers more than just price, a measure of the total benefit
practical needs - Answers those needs that motivated the customers to come to you in the first place -
to solve a
problem or to get a product or service
recreational shopper - Answers this customer shops for fun and therefore shopping does not necessarily
mean always
making a purchase
direct selling - Answers salespeople contact customers directly in a convenient locations, often at a
customer's
home; demonstrate product benefits; take orders and deliver
off-price retailers - Answers offer brand name merchandise at a discount. See also closeout stores and
outlet
stores
corporate chain - Answers a company that operates multiple stores under common ownership and
usually has
centralized decision-making
target market - Answers a defined customer who has the need, desire, and ability to buy a retailer's
products
discount stores - Answers these retailers offer a broad variety of merchandise, limited service, and low
prices
customer service - Answers the act of taking care of the customer's needs by providing and delivering
professional, helpful, high quality service and assistance
specialty stores - Answers this segment focuses on deep but narrow assortments with high level of
customer
service
e-commerce - Answers buying and selling through the internet
wholesale clubs - Answers store that sells products in bulk directly to consumers and typically require a
membership
value - Answers more than just price, a measure of the total benefit
practical needs - Answers those needs that motivated the customers to come to you in the first place -
to solve a
problem or to get a product or service
recreational shopper - Answers this customer shops for fun and therefore shopping does not necessarily
mean always
making a purchase
direct selling - Answers salespeople contact customers directly in a convenient locations, often at a
customer's
home; demonstrate product benefits; take orders and deliver
off-price retailers - Answers offer brand name merchandise at a discount. See also closeout stores and
outlet
stores
corporate chain - Answers a company that operates multiple stores under common ownership and
usually has
centralized decision-making
