PRSA Code of Ethics Values - ANS HE FAIL
Honesty
Expertise
Fairness
Advocacy
Independence
Loyalty
Advocacy - ANS We serve the public interest by acting as responsible advocates for those
we represent. We provide a voice in the marketplace of ideas, facts, and viewpoints to aid
informed public debate
Honesty - ANS We adhere to the highest standards of accuracy and truth in advancing the
interests of those we represent and in communicating with the public.
Expertise - ANS We acquire and responsibly use specialized knowledge and experience.
We advance the profession through continued professional development, research, and
education. We build mutual understanding, credibility, and relationships among a wide
array of institutions and audiences.
Independence - ANS We provide objective counsel to those we represent. We are
accountable for our actions.
Loyalty - ANS We are faithful to those we represent, while honoring our obligation to serve
the public interest.
Fairness - ANS We deal fairly with clients, employers, competitors, peers, vendors, the
media, and the general public. We respect all opinions and support the right of free
expression.
Free Flow of Information - ANS Intended to maintain the integrity of relationships with the
media, government and the public. Also intended to aid informed decision-making
Guidelines:
• Preserve the integrity of the process of communication.
• Be honest and accurate in all communications.
, • Act promptly to correct erroneous communications for which the practitioner is
responsible.
• Preserve the free flow of unprejudiced information when giving or receiving gifts by
ensuring that gifts are nominal, legal, and infrequent.
Competition - ANS Intended to promote respect and fair competition among professionals
and to serve the public interest by providing the widest choice of practitioner options
Guidelines:
• Follow ethical hiring practices designed to respect free and open competition without
deliberately undermining a competitor.
• Preserve intellectual property rights in the marketplace.
Disclosure of Information - ANS Intended to build trust with the public by revealing all
information needed for responsible decision making
Guidelines:
• Be honest and accurate in all communications.
• Act promptly to correct erroneous communications for which the member is responsible.
• Investigate the truthfulness and accuracy of information released on behalf of those
represented.
• Reveal the sponsors for causes and interests represented.
• Disclose financial interest (such as stock ownership) in a client's organization.
• Avoid deceptive practices.
Safeguarding Confidences - ANS Intended to protect the privacy rights of clients,
organizations and individuals by protecting confidential information
Guidelines:
• Safeguard the confidences and privacy rights of present, former, and prospective clients
and employees.
• Protect privileged, confidential, or insider information gained from a client or organization.
• Immediately advise an appropriate authority if a member discovers that confidential
information is being divulged by an employee of a client company or organization.