HFT4502 Exam 1 Dr Line Test With
Correct Answers
When are the weekly discussion boards due? - ANSWER sundays at 12
How many points are available in the class? - ANSWER 700
What are the 4 p's? - ANSWER Price product place and promotion
What is the process by which companies create value for customers and
society, resulting in strong customer relationships which capture value from
the customers in return - ANSWER marketing
The conscious use of all elements of the marketing mix to create a clear
consistent and compelling image of the brand/ company - ANSWER
integrated marketing communications
anything that can be offered to a market to satisfy a want or need - ANSWER
product
what is step 1 of the marketing process? - ANSWER understanding the
marketplace and customer needs
, set of benefits or values that a market offerings or companies promises to
deliver to a consumer to satisfy a want or need - ANSWER value proposition
"The marketing management philosophy that holds that achieving
organizational goals depends on determining the needs and wants of target
markets more effectively and efficiently than competitors" - ANSWER market
orientation
CRM stands for? - ANSWER customer relationship management
3 differents ways of how well you have done as a marketer to create value? -
ANSWER -in the past to create value: sales
-In the present: market share
-Future value: equity
"Which of the following is not a characteristic of service?" - test question
What are the characteristics? - ANSWER intangibility inseparability
perishability and variability
-Services cannot be seen, tasted, felt, heard, or smelled before purchase
-This causes uncertainty in the minds of buyers
Correct Answers
When are the weekly discussion boards due? - ANSWER sundays at 12
How many points are available in the class? - ANSWER 700
What are the 4 p's? - ANSWER Price product place and promotion
What is the process by which companies create value for customers and
society, resulting in strong customer relationships which capture value from
the customers in return - ANSWER marketing
The conscious use of all elements of the marketing mix to create a clear
consistent and compelling image of the brand/ company - ANSWER
integrated marketing communications
anything that can be offered to a market to satisfy a want or need - ANSWER
product
what is step 1 of the marketing process? - ANSWER understanding the
marketplace and customer needs
, set of benefits or values that a market offerings or companies promises to
deliver to a consumer to satisfy a want or need - ANSWER value proposition
"The marketing management philosophy that holds that achieving
organizational goals depends on determining the needs and wants of target
markets more effectively and efficiently than competitors" - ANSWER market
orientation
CRM stands for? - ANSWER customer relationship management
3 differents ways of how well you have done as a marketer to create value? -
ANSWER -in the past to create value: sales
-In the present: market share
-Future value: equity
"Which of the following is not a characteristic of service?" - test question
What are the characteristics? - ANSWER intangibility inseparability
perishability and variability
-Services cannot be seen, tasted, felt, heard, or smelled before purchase
-This causes uncertainty in the minds of buyers
